TODAY Tops GMA in Total Viewers For the Week and Season-to-Date
TODAY Delivers Best Total Viewer & Key Demo Streaks in 5 Years
TODAY Is the Only Morning Program to Grow in Total Viewers and Key Demo Versus Prior Week and Year
TODAY Remains #1 in the Key Demo For Past 9 Years
NEW YORK – December 17, 2024 – For the first time in 13 years, TODAY is the top-rated morning show across the board in total viewers, A25-54 and A18-49 season-to-date. For the seventh week straight, TODAY topped ABC’s “Good Morning America” in both total viewers and the key demo. TODAY won every morning across the board, posting its first back-to-back 5-day sweep in seven years (non-Olympics). Additionally, TODAY was the only morning program to grow its total viewership versus the prior week and year.
TODAY is now leading in total viewers for the first time in 13 seasons and is posting its biggest key demo lead in 8 seasons versus GMA.
Source: Nielsen Panel, L+SD, 12/9/2024-12/15/2024. Average audience based on regularly-titled telecasts only.
KEY WEEKLY POINTS:
- TODAY is the #1 morning show across the board season to date
- TODAY is the only program to grow A25-54 and total viewer audience vs. both prior week and prior year
- For the month of December to date, TODAY is posting year-over-year growth across the board
- TODAY ranks #1 across-the-board for the 7th consecutive week, best streak since December 2019
- Excluding holidays and Olympics, TODAY had its largest total viewer leads vs. GMA since the week of 12/16/2019 and vs. CBS since week of 1/10/2022
- For the second straight week, TODAY swept all five mornings in total viewers, its best non-Olympics streak without a loss since December 2017
- #1 in A25-54 for 70 consecutive weeks – longest demo win streak in over 5 years (since August 2019)
- #1 in A18-49 for the 71st consecutive week – longest win streak in over 3 years (since May 2021)
- TODAY posted YoY improvement in A25-54 demo vs. GMA for the 55th consecutive week, longest streak in over 25 years (since January 1999)
- Season-to-date, TODAY is the #1 morning show across the board in total viewers, A25-54, and A18-49
TODAY averaged 2.825 million total viewers, beating Good Morning America by +134,000 (+5%) and leading CBS Mornings by +773,000 (+38%)
- TODAY beat GMA in total viewers for the seventh consecutive week (best run since December 2019) and for the 12th time in 2024. TODAY has also outperformed CBS for 1,687 consecutive weeks (since week of 8/10/1992).
- For the second straight week, TODAY won all five mornings in total viewers; excluding Olympics, TODAY had back-to-back weeks without a daily P2+ loss for the first time since December 2017
- Week-over-week, TODAY was the only program to grow in total viewers (+22,000, up +1%), doubled its advantage vs. GMA (+134,000 vs. +67,000 prior week), and improved its lead over CBS by 9% (+773,000 vs. +707,000 prior week)
- Compared to prior year, TODAY was the only program (+20,000, or +1%), reversed a gap turn into a win vs. GMA (+134,000 vs. -66,000 prior year), and grew its lead over CBS by 58% (+773,000 vs. +490,000 prior year)
TODAY averaged 707,000 A25-54 viewers, beating GMA by +254,000 (+56%) and leading CBS by +313,000 (+80%)
- TODAY has been the #1 morning show for 70 consecutive weeks (since 8/14/2023) and ranked ahead of CBS for 1,687 straight weeks (since week of 8/10/1992)
- TODAY’s current demo winning streak is its longest in over five years (since August 2019)
- This was TODAY’s 21st straight week of beating GMA by at least 100,000 demo viewers, its longest such run since December 2016
- Versus prior week, TODAY was the only program to increase in A25-54 viewership (+30,000, up +4%), improving its advantage vs. GMA by 26% (+254,000 vs. +202,000 prior week) and vs. CBS by 17% (+313,000 vs. +267,000 prior week)
- Compared to prior year, TODAY was the only program up in A25-54 viewership (+20,000, or +3%) vs. ABC -13 improving its demo lead vs. GMA by 54% (+254,000 vs. +165,000 prior year) and vs. CBS by 75% (+313,000 vs. +179,000 prior year)
TODAY averaged 480,000 A18-49 viewers, beating GMA by +203,000 (+73%) and leading CBS by +224,000 (+88%)
TODAY Digital had 7.1M unique visitors
- The brand drove 25.3M video views across on and off net platforms
2023-24 SEASON-TO-DATE (9/23/2024-12/8/2024)
TODAY is the #1 ranked morning show across the board this season
Total Viewers:
- TODAY leads GMA by +15,000 total viewers, a reversal from the -203,000 gap seen at this point last season. This is TODAY’s best total viewer margin in 13 seasons (since 2011-12)
A25-54:
- TODAY leads GMA by +222,000 A25-54 viewers:
- TODAY has nearly doubled its demo lead of prior year (+114,000) and is TODAY’s biggest viewer advantage over GMA in 8 seasons (since 2016-17)
- TODAY is drawing its biggest share of A25-54 viewers of network morning shows (44.3%) in 13 seasons (since 2011-12)
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