TODAY Tops GMA Across the Board for Fifth Consecutive Week, Its Longest Streak in More Than 5 Years
TODAY Posts Multi-Year Highs in Total Viewers and Key Demo
TODAY Is the Only Morning Program to Grow Across the Board Versus Prior Week and Year
The 3rd Hour of TODAY and TODAY with Hoda & Jenna Post Highest-Rated Shows Since First Quarter 2024
TODAY Remains #1 in the Key Demo, For Past 9 Years
NEW YORK – December 4, 2024 – NBC News’ TODAY was the number-one morning show outright last week, topping ABC’s “Good Morning America” in total viewers and the key demo. This marks TODAY’s fifth consecutive weekly total viewer win, its longest streak since December 2019. TODAY was the only morning program to grow across the board versus the prior week and year. Additionally, TODAY hit a 53-week high in total viewership and posted its biggest total viewer win over GMA since the Paris Olympics.
Last week, The 3rd Hour of TODAY also posted its biggest viewership in the key demo and total viewers, hitting a 45-week high, and TODAY with Hoda & Jenna grew in the key demo versus the prior week and year.
Season to date, TODAY is the top-rated morning show in A25-54, more than doubling its advantage over GMA versus the prior year. This is TODAY’s best key demo start to a season compared to GMA in 8 seasons. In addition, TODAY has cut the total viewer gap with GMA by 99% versus last season, narrowing to its closest margin in 13 years.
Source: Nielsen Panel, L+SD, 11/25/2024-12/1/2024. Average audience based on regularly-titled telecasts only.
KEY WEEKLY POINTS:
- TODAY is the #1 morning show across-the-board for the 5th week in a row
- #1 in total viewers for the 5th consecutive week, best streak since December 2019
- TODAY has won 5 of 10 weeks this season total viewers; this is also TODAY’s 10th weekly total viewer victory in 2024 to date
- TODAY hit a 53-week high in total viewership (since 11/20/2023, Thanksgiving Week 2023)
- TODAY posted its biggest total viewer wins over GMA in 16 weeks (since 8/5/2024, Paris 2024 Olympics Week 2) and over CBS in nearly seven years
- TODAY now has 67 daily total viewer wins in 2024-to-date, its highest total in a broadcast year since 2019
- #1 in A25-54 for 68 consecutive weeks – longest demo win streak in over 3.5 years (since December 2020)
- #1 in A18-49 for the 69th consecutive week – longest win streak in over 3 years (since May 2021)
- TODAY was the only morning show to see viewer growth vs. both prior week and prior year, delivering double-digit gains across all measures
- Vs prior year, TODAY improved its A25-54 demo lead vs. GMA YoY for the 53rd consecutive week, longest streak in over 25 years (since January 1999)
- In 2024-to-date, TODAY trails GMA by just -39,000 total viewers, its closest mark in 12 years
- Season-to-date, TODAY is the #1 morning show in A25-54 and A18-49
3RD HOUR TODAY POINTS
- 3RD HOUR TODAY beats GMA in the A25-54 news demo for only the 5th time in history and by the largest margin on record (+53,000)
- 3RD HOUR TODAY reached 45-week highs in both A25-54 and total viewership (since 1/15/2024)
- 3RD HOUR TODAY posted its biggest demo win vs. The View in over 2.5 years (since 2/7/2022, Beijing 2022 Olympics Week 1)
HODA & JENNA POINTS
- TODAY with HODA & JENNA drew its highest A25-54 delivery in 47 weeks (since 1/1/2024) and its biggest total audience in 45 weeks (since 1/15/2024)
- TODAY with HODA & JENNA beat The View by is best A25-54 demo margin (+99,000) in nearly a year (since 12/11/2023)
TODAY averaged 3.214 million total viewers, beating Good Morning America by +406,000 (+14%) and leading CBS Mornings by +1.286 million (+67%)
- TODAY beat GMA in total viewers for the fifth consecutive week and 10th time this year, and has outperformed CBS for 1,685 consecutive weeks (since week of 8/10/1992)
- TODAY hit a 53-week high in total viewership (since 11/20/2023, Thanksgiving Week 2023)
- TODAY posted its biggest total viewer wins over GMA in 16 weeks (since 8/5/2024, Paris 2024 Olympics Week 2) and over CBS in nearly seven years (since 11/27/20217)
- Week-over-week, TODAY posted the biggest gain in total viewership (+397,000, up +14%) and improved its lead vs. GMA by 2,607% (+406,000 vs. +15,000 prior week) and vs. CBS by 69% (+1.286 million vs. +762,000 prior week)
- Compared to prior year, TODAY was the only program up (+353,000, or +12%), reversed its gap vs. GMA into a win (+406,000 vs. -193,000 prior year), and more than doubled its lead vs. CBS by (+1.286 million vs. +599,000 prior year)
TODAY averaged 849,000 A25-54 viewers, beating GMA by +377,000 (+80%) and leading CBS by +493,000 (+138%)
- TODAY has been the #1 morning show for 68 consecutive weeks (since 8/14/2023) and ranked ahead of CBS for 1,685 straight weeks (since week of 8/10/1992)
- Biggest demo wins over GMA in nearly 5 years (since 12/23/2019) and over CBS in three years (since 11/22/2021, Thanksgiving Week 2021)
- In the key A25-54 demo, TODAY now has 111 consecutive daily wins in head-to-head competition vs. GMA, every morning since 6/12/2024
- Week-over-week, TODAY was the only program to grow in A25-54 viewership (+150,000, up +21%) while improving its A25-54 demo lead over GMA by 96% (+377,000 vs. +192,000 prior week) and vs. CBS by 63% (+493,000 vs. +302,000 prior week)
- Compared to prior year, TODAY was the only program up in A25-54 viewership (+142,000, or +20%), more than quadrupled its demo lead vs. GMA (+377,000 vs. +93,000 prior year), and improved its demo lead vs. CBS by 83% (+493,000 vs. +270,000 prior year)
TODAY averaged 575,000 A18-49 viewers, beating GMA by +274,000 (+91%) and leading CBS by +337,000 (+141%)
TODAY Digital had 10.5M unique visitors
- The brand drove 22.9M video views across on and off net platforms
2023-24 SEASON-TO-DATE (9/23/2024-12/1/2024)
TODAY is the #1 ranked morning show in A25-54 and A18-49 season-to-date
A25-54:
- TODAY leads GMA by +220,000 A25-54 viewers:
- More than doubles lead vs. prior year (+104,000) and is TODAY’s biggest viewer advantage in 8 seasons (since 2016-17)
Total Viewers:
- TODAY trails GMA by just -3,000 total viewers, an 99% gap reduction vs. the same period last season (-224,000) and its closest margin in 13 seasons (since 2011-12)
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