TODAY Tops GMA in Total Viewers For November Sweep and Month, First Time Since November 2018, Biggest November Win Over GMA Since 2011
TODAY Wins 3 of the Past 4 Months in Total Viewers, Posts Biggest 3Net Gain, Month Over Month
TODAY Remains #1 in the Key Demo, For Past 9 Years
NEW YORK – November 26, 2024 – TODAY was the number-one morning show outright for the month of November, topping “Good Morning America” in total viewers and the key A25-54 and A18-49 demos. TODAY has topped the competition in total viewers and the key demos for the past three out of four months (August, September and November). The win is TODAY’s first November sweep victory since 2018 and its biggest November total viewer advantage over GMA in 13 years, since 2011. TODAY also posted the biggest 3Net gain versus last month.
Season to date, TODAY is the top-rated morning show in A25-54, more than doubling its advantage over GMA versus the prior year. This is TODAY’s best key demo start to a season compared to GMA in 8 seasons.
MONTH OF NOVEMBER 2024
Source: Nielsen Panel, L+SD, 10/28/2024-11/24/2024. Average audience based on regularly-titled telecasts only.
KEY MONTHLY POINTS:
- TODAY is America’s #1 morning show for the month of November
- First November total viewer victory in 6 years (2018) and best November advantage vs. GMA in 13 years (2011)
- Wins every week in November – first time sweeping a month in 6 years (11/2018)
- Has won 3 of the prior 4 months (#1 in Aug, Sep, and Nov 2024)
- #1 in A25-54 for 15 consecutive months (longest streak since Apr 2022)
- TODAY posts 10-month high in A25-54 viewership
- Biggest November A25-54 demo win vs. GMA in 8 years (2016)
- TODAY has remained unbeaten in A18-49 for 27 consecutive months and in 114 of the last 116 months (since April 2015)
In total viewers:
- TODAY averaged 2.759 million total viewers, beating GMA by +43,000 (+2%) and leading CBS by +673,000 (+32%)
Among A25-54:
- TODAY averaged 709,000 A25-54 viewers, beating GMA by +215,000 (+44%) and leading CBS by +280,000 (+65%)
=================================================
WEEK OF 11/18/2024
Source: Nielsen Panel, L+SD, 11/18/2024-11/24/2024. Average audience based on regularly-titled telecasts only.
KEY WEEKLY POINTS:
- #1 in total viewers for the 4th consecutive week, best streak since March 2020
- This is TODAY’s 9th weekly total viewer victory in 2024 to date
- TODAY now has 67 daily total viewer wins in 2024-to-date, its highest total in a broadcast year since 2019
- #1 in A25-54 for 67 consecutive weeks – longest demo win streak in over 3.5 years (since December 2020)
- #1 in A18-49 for the 68th consecutive week – longest win streak in over 3 years (since May 2021)
- Vs prior year, TODAY improved its A25-54 demo lead vs. GMA YoY for the 52nd consecutive week, longest streak in over 25 years (since January 1999)
- Season-to-date, TODAY is the #1 morning show in A25-54 and A18-49
TODAY averaged 2.817 million total viewers, beating Good Morning America +15,000 (+1%) and leading CBS Mornings by +747,000 (+36%)
- TODAY beat GMA in total viewers for the fourth consecutive week and 9th time this year, and has outperformed CBS for 1,684 consecutive weeks (since week of 8/10/1992)
TODAY averaged 699,000 A25-54 viewers, beating GMA by +192,000 (+38%) and leading CBS by +298,000 (+74%)
- TODAY has been the #1 morning show for 67 consecutive weeks (since 8/14/2023) and ranked ahead of CBS for 1,684 straight weeks (since week of 8/10/1992)
TODAY averaged 456,000 A18-49 viewers, beating GMA by +144,000 (+46%) and leading CBS by +203,000 (+80%)
TODAY Digital had 8.6M unique visitors
- The brand drove 20.6M video views across on and off net platforms
2023-24 SEASON-TO-DATE (9/23/2024-11/24/2024)
TODAY is the #1 ranked morning show in A25-54 and A18-49 season-to-date
A25-54:
- TODAY leads GMA by +209,000 A25-54 viewers:
- Nearly doubles lead vs. prior year (+106,000) and is TODAY’s biggest viewer advantage in 8 seasons (since 2016-17)
- TODAY is drawing its biggest share of A25-54 viewers of network morning shows (43.8%) in 13 seasons (since 2011-12)
Total Viewers:
- TODAY posts a 84% gap improvement vs. GMA vs. the same period last season (-229,000) and its closest gap in 13 seasons (since 2011-12)
###
