Ranks as #1 Afternoon News Program on All of TV Season-to-Date
October 16, 2024 — NBC News Daily is the #1 afternoon news program on network television in the key demo last week during its timeslot, according to Nielsen Media Research.
Winning the key A25-54 and A18-49 demos for the 10th straight week of head-to-head competition, NBC News Daily averages 284,000 A25-54 viewers, leading GMA3 by +33,000 (+13%). This marks a 38-week high in A25-54 viewership and the sixth consecutive week of demo viewer growth.
Season-to-date, NBC News Daily is the #1 afternoon news program on all of TV in the key A25-54 demo, ahead of GMA3, also posting across-the-board viewership growth vs. last season. NBC News Daily leads all CNN hours in both the key demo and total viewers, as well as all Fox News hours in the key demo, during the 12-4 p.m. daypart.
Averaging 1.265 million total viewers, NBC News Daily is the only broadcast to increase total viewers versus the prior year with +40,000 (+3%), narrowing its gap with GMA3 by 28%.
NBC News Daily reaches even more viewers on its NBC News NOW streaming platform. Kate Snow, Morgan Radford, Vicky Nguyen and Zinhle Essamuah anchor from 12-4 p.m. ET on NBC News NOW, and depending on location, U.S. markets receive one of the four hours on their local NBC broadcast stations.
Source: Nielsen Panel, L+SD, 10/7/2024-10/13/2024. Average audience based on regularly-titled telecasts.
For more information, contact:
Claudia Meyer-Samargia
Claudia.MeyerSamargia@nbcuni.com
