TODAY Tops GMA for 61 Consecutive Weeks in A25-54, Its Best Streak in More Than 3 Years
TODAY Is the Only Morning Program to Grow in the Key Demo Year Over Year
TODAY Is #1 in Key Demo Season to Date
NEW YORK – October 15, 2024 – NBC News’ TODAY was the number-one morning show last week, topping ABC’s “Good Morning America” in the key demo A25-54, marking its 61st consecutive weekly demo win. TODAY was the only morning program to grow in the key demo versus the prior year and more than doubled its advantage over GMA versus the same week last year. So far this season, TODAY has closed the total viewer gap with GMA by 61%.
Season to date, TODAY is the top-rated morning show in the key demo with an advantage more than double GMA compared to the prior year. This is TODAY’s best key demo start to a season versus GMA in 13 seasons.
Source: Nielsen Panel, L+SD, 10/7/2024-10/13/2024. Average audience based on regularly-titled telecasts only.
KEY WEEKLY POINTS:
- #1 in A25-54 for 61 consecutive weeks – longest demo win streak in over 3.5 years (since December 2020)
- 6th consecutive week of 200,000+ A25-54 advantages over GMA, TODAY’s longest streak since October 2016
- Only program to see year-over-year growth in A25-54 viewership (up +2%); demo advantage vs. GMA (+227,000) is more than double the same week prior year (+110,000)
- #1 in A18-49 for the 62nd consecutive week – longest win streak in over 3 years (since May 2021)
- TODAY improved its YoY competitive position vs. GMA among A25-54 and total viewers for the 46th consecutive week
- Season-to-date, TODAY is the #1 morning show in A25-54 and A18-49 while posting its narrowest total viewer gap with GMA in 13 seasons
TODAY averaged 722,000 A25-54 viewers, beating Good Morning America by +227,000 (+46%) and leading CBS Mornings by +349,000 (+93%)
- TODAY has been the #1 morning show for 61 consecutive weeks (since 8/14/2023) and ranked ahead of CBS for 1,678 straight weeks (since week of 8/10/1992)
- TODAY topped GMA by more than 200,000 A25-54 viewers for the sixth consecutive week, its longest such streak since October 2016
- TODAY hit 9-week highs in both A25-54 viewership and demo advantage over CBS (since 8/5/2024, Week 2 of Paris 2024 Olympics)
- Week-over-week, TODAY increased its A25-54 viewership by +52,000 (up +8%) and improved its demo advantage vs. GMA by 6% (+227,000 vs. +214,000 prior week) and vs. CBS by 20% (+349,000 vs. +291,000 prior week)
- Compared to prior year, TODAY was the only morning show to increase in a25-54 viewership (+15,000, up +2%) while more than doubling its demo lead over GMA (+227,000 vs. +110,000 prior year) and boosting its lead over CBS by 31% (+349,000 vs. +267,000 prior year)
TODAY averaged 473,000 A18-49 viewers, beating GMA by +160,000 (+51%) and leading CBS by +207,000 (+78%)
TODAY averaged 2.636 million total viewers, leading CBS by +684,000 (+35%)
- TODAY has outperformed CBS for 1,678 consecutive weeks in total viewers
- TODAY posted its highest total viewer delivery and biggest advantage over CBS in 9 weeks (since 8/5/2024, Week 2 of Paris Olympics)
- Week-over-week, TODAY added +69,000 total viewers (up +3%) and improved its advantage over CBS by 19% (+684,000 vs. +576,000 prior week)
- Compared to prior year, TODAY reduced its total viewership gap vs. GMA by 15% (-171,000 vs. -202,000 prior year) and improved its lead vs. CBS by 6% (+684,000 vs. +646,000 prior year)
TODAY Digital had 9.9M unique visitors
- The brand drove 23.1M video views across on and off net platforms
2023-24 SEASON-TO-DATE (9/23/2024-10/13/2024)
TODAY is the #1 ranked morning show in A25-54 and A18-49 season-to-date
A25-54:
- TODAY leads GMA by +221,000 A25-54 viewers:
Total Viewers:
- TODAY posts a 61% gap improvement vs. the same period last season (-213,000) and its closest gap in 13 seasons (since 2011-12)
