TODAY Tops GMA for 60 Consecutive Weeks in A25-54, Its Best Streak in More Than 3 Years
TODAY Posts Largest Daily Demo Advantage in 6 Years
TODAY Grows Demo Lead Over GMA Year Over Year
TODAY Tops GMA in Total Viewers Monday and Wednesday
TODAY Is #1 in Key Demo Season to Date
NEW YORK – October 8, 2024 – NBC News’ TODAY was the number-one morning show last week, topping ABC’s “Good Morning America” in the key demo A25-54, marking its 60th consecutive weekly demo win and its largest single-day demo advantage in six years last Monday. TODAY also grew its demo lead over GMA versus the prior year and topped GMA in total viewers last Monday and Wednesday. So far this season, TODAY has closed the total viewer gap with GMA by 81%.
Season to date, TODAY is the top-rated morning show in the key demo with an advantage more than double GMA compared to the prior year. This is TODAY’s best key demo start to a season versus GMA in 13 seasons.
KEY WEEKLY POINTS:
- #1 in A25-54 for 60 consecutive weeks – longest demo win streak in over 3.5 years (since December 2020)
- On Monday: TODAY beat GMA by +347,000 to notch its largest daily demo win since 10/12/2018 – that’s in nearly 6 years or 2,200 mornings
- 5th consecutive week of 200,000+ A25-54 advantages over GMA, TODAY’s longest streak since June 2017
- A25-54 advantage vs. GMA (+214,000) is more than 8 times higher than same week prior year (+26,000)
- #1 in A18-49 for the 61st consecutive week – longest win streak in over 3 years (since May 2021)
- Daily ranks of #1 in total viewers on Monday and Wednesday
- Excluding Olympics, TODAY started the week with its biggest Monday win over GMA (+164,000 total viewers) since January 2022
- TODAY slashed the total viewer gap by 84% vs. same week last year
- TODAY improved its YoY competitive position vs. GMA among A25-54 and total viewers for the 45th consecutive week
- In 2024-to-date, TODAY trails GMA by just -49,000 total viewers, its closest mark in 12 years
TODAY averaged 670,000 A25-54 viewers, beating Good Morning America by +214,000 (+47%) and leading CBS Mornings by +291,000 (+77%)
- TODAY has been the #1 morning show for 60 consecutive weeks (since 8/14/2023) and ranked ahead of CBS for 1,677 straight weeks (since week of 8/10/1992)
- TODAY topped GMA by more than 200,000 A25-54 viewers for the fifth consecutive week, its longest streak since June 2017
- TODAY hit 8-week highs in both A25-54 viewership and demo advantage over CBS (since 8/5/2024, Week 2 of Paris 2024 Olympics)
- On Monday: TODAY beat GMA by +347,000 to notch its largest daily demo win since 10/12/2018 – that’s in nearly 6 years or 2,200 mornings
TODAY averaged 435,000 A18-49 viewers, beating GMA by +140,000 (+48%) and leading CBS by +183,000 (+73%)
TODAY averaged 2.567 million total viewers, leading CBS by +576,000 (+29%)
- TODAY has outperformed CBS for 1,677 consecutive weeks in total viewers
- TODAY posted daily total viewer wins on Monday (+164,000 vs. GMA) and Wednesday (+58,000)
- This was TODAY’s biggest non-Olympics Monday win over GMA since 1/10/2022
- Compared to prior year, TODAY cut the total viewership gap vs. GMA by 84% (-51,000 vs. -329,000 prior year) and improved its lead vs. CBS by 4% (+576,000 vs. +554,000 prior year)
TODAY Digital had 7.8M unique visitors
- The brand drove 20.7M video views across on and off net platforms
2023-24 SEASON-TO-DATE (9/23/2024-10/6/2024)
TODAY is the #1 ranked morning show in A25-54 and A18-49 season-to-date
A25-54:
- TODAY leads GMA by +218,000 A25-54 viewers:
- Advantage more than doubles prior year (+83,000) and is TODAY’s biggest viewer advantage in 8 seasons (since 2016-17)
- TODAY is drawing its biggest share of network morning show A25-54 viewers (44.6%) in 13 seasons (since 2011-12)
Total Viewers:
- TODAY has slashed the total viewer gap with GMA by 81% vs. last year and is posting its closest gap in 13 seasons (since 2011-12)
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