Marks Longest Monthly Key Demo Winning Streak on Record
Ranks as #1 Afternoon News Program on All of TV
Oct. 2, 2024 — NBC News Daily is the #1 afternoon news program on all of television in the key demos during its timeslot for the month of September, according to Nielsen Media Research.
Winning the key A25-54 and A18-49 demos for September, NBC News Daily averages 226,000 A25-54 viewers, leading GMA3 by +7,000 (+3%). Ranking #1 for the fifth consecutive month, this marks NBC News Daily’s longest monthly demo winning streak on record.
Source: Nielsen Panel, L+SD, 8/26/2024-9/29/2024. Average audience based on regularly-titled telecasts.
For the week, NBC News Daily wins the key A25-54 and A18-49 demos for the eighth straight week of head-to-head competition. NBC News Daily averaged 252,000 A25-54 viewers, a 36-week high, and outperformed GMA3 by +27,000 (+12%). NBC News Daily was the only program up versus the prior year.
NBC News Daily continues to rank ahead of all CNN hours in the 12-4 p.m. timeslot in both total viewers and A25-54, doing so every week since NBC News Daily’s debut two years ago. NBC News Daily also ranks ahead of all Fox News hours in the key A25-54 demo during the 12-4 p.m. daypart.
NBC News Daily reaches even more viewers on its NBC News NOW streaming platform. Kate Snow, Morgan Radford, Vicky Nguyen and Zinhle Essamuah anchor from 12-4 p.m. ET on NBC News NOW, and depending on location, U.S. markets receive one of the four hours on their local NBC broadcast stations.
Source: Nielsen Panel, L+SD, 9/23/2024-9/29/2024. Average audience based on regularly-titled telecasts.
For more information, contact:
Claudia Meyer-Samargia
Claudia.MeyerSamargia@nbcuni.com
