TODAY Tops GMA Across the Board for the Month of September, Posts Back-to-Back Monthly Wins in Total Viewers
TODAY Tops GMA for 59 Consecutive Weeks in A25-54, Its Best Streak in More Than 3 Years
TODAY Is #1 in Key Demo Season to Date
NEW YORK – October 1, 2024 – NBC News’ TODAY was the number-one morning show outright for the month of September, topping “Good Morning America” in total viewers and the key A25-54 and A18-49 demos. This marks back-to-back monthly wins for TODAY in total viewers for the first time since January/February 2018.
TODAY also topped GMA in the key demo A25-54 last week. This marks its 59thconsecutive weekly demo win. Additionally, TODAY delivered its biggest A25-54 victory and closest total viewer gap versus GMA during a first week of the season in 13 years (since week of 9/19/2011).
SEPTEMBER 2024
Source: Nielsen, L+SD, 8/26/2024-9/27/2024. Average audience based on regularly-titled telecasts only.
KEY MONTHLY POINTS:
- TODAY ranked #1 across-the-board for the second month in a row
- In total viewers, TODAY posted back-to-back monthly wins for the first time since January/February 2018
- TODAY has now ranked #1 for 13 consecutive months (longest streak since April 2022)
- TODAY had its biggest September demo win over GMA in 8 years (2016) and its best September vs. CBS in three years (2021)
- TODAY posted its biggest September A18-49 win vs. GMA since 2017
In total viewers:
- TODAY averaged 2.555 million total viewers, beating GMA by +1,000 (+0.03%) and leading CBS by +519,000 (+25%)
Among A25-54:
- TODAY averaged 658,000 A25-54 viewers, beating GMA by +220,000 (+50%) and leading CBS by +269,000 (+69%)
TODAY Digital has delivered 50 million average monthly unique visitors quarter-to-date, a level it’s reached for four of the last five quarters.
- TODAY reached its largest audience in five months in August 2024 and ranked as the second largest individual publisher among leading lifestyle and entertainment brands for the eighth straight month.
WEEK of 9/23/2024
Note: CBS Mornings was retitled on Friday morning and is based on a 4-day average.
Source: Nielsen Panel, L+SD, 9/23/2024-9/29/2024. Average audience based on regularly-titled telecasts only.
KEY WEEKLY POINTS:
- #1 in A25-54 for 59 consecutive weeks – longest demo win streak in over 3.5 years (since December 2020)
- TODAY improved its YoY competitive position vs. GMA among A25-54 and total viewers for the 44th consecutive week
- In 2024-to-date, TODAY trails GMA by just -48,000 total viewers, its closest margin in 12 years
TODAY averaged 667,000 A25-54 viewers, beating Good Morning America by +223,000 (+50%) and leading CBS Mornings by +284,000 (+74%)
- TODAY has been the #1 ranked morning show in A25-54 for 59 consecutive weeks, its longest streak in more than 3.5 years (since December 2020)
- TODAY beat GMA by more than 200,000 A25-54 viewers for the 4th straight week, its first such streak since June 2017
- TODAY posted its biggest A25-54 viewership in 7 weeks (since 8/5/2024, Week 2 of Paris 2024 Olympics) and widest demo lead over CBS in 6 weeks (since 8/12/2024)
TODAY averaged 438,000 A18-49 viewers, beating GMA by +163,000 (+59%) and leading CBS by +186,000 (+74%)
TODAY averaged 2.601 million total viewers, leading CBS by +508,000 (+24%)
- TODAY has beaten CBS for 1,676 consecutive weeks in total viewers (since 8/10/1992)
- Compared to prior year, TODAY reduced its total viewership gap vs. GMA by 76% (-31,000 vs. -128,000 prior year)
TODAY Digital had 10.0M unique visitors (-8% WoW, -19% YoY)
- The brand drove 21.3M video views across on and off net platforms (5% WoW, -26% YoY)
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