‘NBC News Daily’ Wins Total Viewers for the Week; Marks Best Advantage Over GMA3 on Record
Ranks as #1 Afternoon News Program on All of TV Season-to-Date
September 10, 2024 — NBC News Daily is the #1 afternoon news program on all of television across-the-board during its timeslot, according to Nielsen Media Research.
Winning the week in total viewers, NBC News Daily averages 1.179 million total viewers, leading GMA3 by +31,000 (+3%). NBC News Daily also marked its best advantage over GMA3 on record. Versus the prior year, NBC News Daily was the only program up with +54,000 (+5%).
Winning the key A25-54 and A18-49 demos for the fifth straight week of head-to-head competition, NBC News Daily averages 221,000 A25-54 viewers, leading GMA3 by +10,000 (+5%).
Season-to-date, NBC News Daily is the #1 afternoon news program on all of TV in the key A25-54 demo, ahead of GMA3. NBC News Daily also leads all CNN hours in both the key demo and total viewers, as well as all Fox News hours in the key demo, during the 12-4 p.m. daypart. Season-to-date, NBC News Daily’s total viewership has grown by +3% year-over-year.
NBC News Daily reaches even more viewers on its NBC News NOW streaming platform. Kate Snow, Morgan Radford, Vicky Nguyen and Zinhle Essamuah anchor from 12-4 p.m. ET on NBC News NOW, and depending on location, U.S. markets receive one of the four hours on their local NBC broadcast stations.
Source: Nielsen Panel, L+SD, 9/2/2024-9/8/2024. Average audience based on regularly-titled telecasts.
For more information, contact:
Claudia Meyer-Samargia
Claudia.MeyerSamargia@nbcuni.com
