TODAY Tops GMA for 53 Consecutive Weeks in A25-54, Its Best Streak in More Than 3 Years
TODAY Posts 13-Week High in A25-54 (excluding Paris 2024)
TODAY Is #1 in Key Demo Season to Date
NEW YORK – August 20, 2024 – NBC News’ TODAY was the number-one morning show last week, topping ABC’s “Good Morning America” in the key demo A25-54. This marks TODAY’s 53rd consecutive weekly demo win and its largest non-Olympics win in 90 weeks. TODAY grew its demo lead over GMA and reduced the total viewer gap by 89% versus the prior year. Additionally, TODAY delivered a 13-week high in A25-54 (excluding Olympics).
Season to date, TODAY is the top-rated morning show in the key demo with an advantage 10 times higher over GMA compared to the prior season. This is TODAY’s best key demo start to a season versus GMA in six years.
Source: Nielsen, L+SD, 8/12/2024-8/18/2024. Average audience based on regularly-titled telecasts only.
KEY WEEKLY POINTS:
- #1 in A25-54 for 53 consecutive weeks – longest demo win streak in over 3.5 years
- A25-54 advantage over GMA of +211,000 is TODAY’s largest non-Olympics win in 90 weeks (since November 2022)
- TODAY’s demo viewership reaches a 13-week high (excluding Paris 2024)
- #1 in A18-49 for the 54th consecutive week – longest win streak in over 3 years
- TODAY improved its YoY competitive position vs. GMA among A25-54 and total viewers for the 38th consecutive week
- Total viewer gap vs. GMA of -44,000 (-2%) is TODAY’s most narrow non-Olympics gap in 13 weeks
- Season-to-date through Week 47, TODAY ranks as the #1 morning show in A25-54 and A18-49
TODAY averaged 2.592 million total viewers, leading CBS by +674,000 (+35%).
TODAY averaged 633,000 A25-54 viewers, beating GMA by +211,000 (+50%) and leading CBS by +289,000 (+84%).
- TODAY has beaten GMA for 53 consecutive weeks
TODAY averaged 403,000 A18-49 viewers, beating GMA by +143,000 (+55%) and leading CBS by +176,000 (+78%)
- TODAY has ranked #1 for 54 consecutive weeks
TODAY Digital had 9.6M unique visitors
- The brand drove 20.3M video views across on and off net platforms
2023-24 SEASON-TO-DATE (9/25/2023-8/18/2024)
TODAY is the #1 ranked morning show in A25-54 and A18-49 season-to-date
A25-54:
- TODAY leads GMA by +131,000 A25-54 viewers, 10 times higher than prior year, and is drawing its largest broadcast morning news share of A25-54 viewership in 12 years (since the 2011-12 season)
Total Viewers:
- TODAY trails GMA by -97,000 total viewers, a 71% gap improvement vs. the same period last season
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