Ranks as #1 Afternoon News Program on All of TV Season-to-Date
July 30, 2024 — NBC News Daily is the #1 afternoon news program on all of television in the key demo for July during its timeslot, according to Nielsen Media Research.
NBC News Daily averages 225,000 A25-54 viewers for the month of July, leading GMA3 by +6,000 (+2%). This marks NBC News Daily’s third consecutive monthly key demo win. NBC News Daily is also the only program up versus the prior year by +13,000 (+6%).
Season-to-date, NBC News Daily is the #1 afternoon news program on all of TV in the key A25-54 demo, ahead of GMA3. NBC News Daily also leads all CNN hours in both the key demo and total viewers, as well as all Fox News hours in the key demo, during the 12-4 p.m. daypart.
Averaging 1.186 million total viewers in July, NBC News Daily is the only program to increase total viewership month-over-month (+5%) and year-over-year (+13%). July also marked NBC News Daily’s closest monthly total viewer gap vs. GMA3 on record.
For the week, NBC News Daily ranked #1 in A25-54 and A18-49 for the second straight week, averaging 252,000 A25-54 viewers, ahead of GMA3 by +29,000 (+13%) for a 27-week advantage high. Versus the prior year, NBC News Daily was the only program up with +20,000 (+8).
NBC News Daily reaches even more viewers on its NBC News NOW streaming platform. Kate Snow, Morgan Radford, Vicky Nguyen and Zinhle Essamuah anchor from 12-4 p.m. ET on NBC News NOW, and depending on location, U.S. markets receive one of the four hours on their local NBC broadcast stations.
Source: Nielsen, L+SD, 7/1/2024-7/28/2024. Average audience based on regularly-titled telecasts.
For more information, contact:
Claudia Meyer-Samargia
NBC News
Claudia.MeyerSamargia@nbcuni.com
