TODAY Tops GMA for 49 Consecutive Weeks in A25-54, Its Best Streak in More Than 3 Years
TODAY Grows Across the Board Week Over Week
TODAY Is #1 in Key Demo Season to Date
NEW YORK – July 23, 2024 – NBC News’ TODAY was the number-one morning show last week, topping ABC’s “Good Morning America” in the key demo A25-54, marking its 49thconsecutive weekly demo win. TODAY grew its demo lead over GMA and reduced the total viewer gap by 63% versus the prior year. Additionally, TODAY grew across the board versus the prior week and narrowed the total viewer gap with GMA by 61% so far this season.
Season to date, TODAY is the top-rated morning show in the key demo with an advantage over eight times higher over GMA versus the prior season. This is TODAY’s best key demo start to a season versus GMA in twelve years.
KEY WEEKLY POINTS:
- TODAY ranked #1 in A25-54 for the 49th week in a row, its best streak in the key demo in over 3.5 years (since December 2020)
- TODAY has ranked #1 in A18-49 for 50 consecutive weeks, its best streak in 3 years (since May 2021)
- Versus prior week, TODAY posted viewer growth across-the-board: up +6% in A25-54, +1% in A18-49, and +0.4% in total viewers
- Compared to prior year, TODAY reversed A25-54/A18-49 losses into wins vs. GMA and cut the total viewer gap by 63%
- Season-to-date through Week 43, TODAY ranks as the #1 morning show in A25-54 and A18-49
TODAY averaged 541,000 A25-54 viewers, beating Good Morning America by +61,000 (+13%) and leading CBS Mornings by +170,000 (+46%)
- TODAY has now been the #1 ranked morning show in A25-54 for 49 consecutive weeks (57 of the last 63 weeks), its longest streak in more than 3.5 years (since December 2020)
- Week-over-week, TODAY added +30,000 A25-54 viewers (+6%) improved its A25-54 viewership advantage vs. CBS by 36% (+170,000 vs. +125,000 prior week)
- Compared to the same week last year, TODAY turned its A25-54 viewership gap into a win vs. GMA (+61,000 vs. -44,000 prior year) and improved its demo lead over CBS by 23% (+170,000 vs. +138,000 prior year)
TODAY averaged 344,000 A18-49 viewers, beating GMA by +31,000 (+10%) and leading CBS by +107,000 (+45%)
- TODAY ranked #1 in A18-49 for the 50th consecutive week (92 of the last 97 weeks), its longest such winning streak since May 2021
- Week-over-week, TODAY increased its A18-49 viewership by +3,000 (+1%) and improved its advantage vs. CBS by 35% (+107,000 vs. +79,000 prior week)
- Compared to the same week last season, TODAY turned its A18-49 viewership gap into a win vs. GMA (+31,000 vs. -17,000 prior year).
TODAY averaged 2.455 million total viewers, and leading CBS by +532,000 (+28%)
- TODAY has now beaten CBS across-the-board for 1,666 consecutive weeks (since 8/10/1992)
- Week-over-week, TODAY’s total viewership increased by +10,000 (+0.4%) and improved its advantage vs. CBS by 20% (+532,000 vs. +445,000 prior week)
- Compared to the same week last season, TODAY reduced its total viewership gap vs. GMA by 63% (-160,000 vs. -437,000 prior year) and improved its advantage over CBS by 36% (+532,000 vs. +390,000 prior year)
TODAY Digital had 11.4M unique visitors
- The brand drove 30.1M video views across on and off net platforms
2023-24 SEASON-TO-DATE (9/25/2023-7/21/2024)
TODAY is the #1 ranked morning show in A25-54 and A18-49 season-to-date
A25-54:
- TODAY leads GMA by +122,000 A25-54 viewers, over 8 times higher than prior year (+15,000), and is drawing its largest 3NET share of A25-54 viewership in 12 years (2011-12 season)
Total Viewers:
- TODAY trails GMA by -129,000 total viewers, a 61% gap improvement vs. the same period last season (-327,000)
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