TODAY Tops GMA for 47 Consecutive Weeks in A25-54, Its Best Streak in More Than 3 Years
TODAY Is the Only Morning Program To Grow in Key Demo and Total Viewers Versus Prior Year
TODAY Is #1 in Key Demo Season to Date
NEW YORK – July 9, 2024 – NBC News’ TODAY was the number-one morning show last week, topping ABC’s “Good Morning America” in the key demo A25-54, marking its 47th consecutive weekly demo win. TODAY nearly quadrupled its demo lead over GMA and reduced the total viewer gap by 78% versus the prior year. Additionally, TODAY was the only morning program to grow in both the key demo and total viewers. So far this season, TODAY has closed the total viewer gap with GMA by 61%.
Season to date, TODAY is the top-rated morning show in the key demo with an advantage nearly seven times higher over GMA versus the prior season. This is TODAY’s best key demo start to a season versus GMA in twelve years.
Source: Nielsen, L+SD, 7/1/2024-7/7/2024. Average audience based on regularly-titled telecasts only.
KEY WEEKLY POINTS:
- TODAY posted its 47th straight week at #1 in A25-54, its best streak in the key demo in over 3.5 years (since December 2020)
- TODAY has ranked #1 in A18-49 for 48 consecutive weeks, its best streak in 3 years (since May 2021)
- Versus prior week, TODAY increased its advantages over GMA by 8% in A25-54 and 18% in A18-49
- TODAY was the only morning show to grow its A25-54 & total viewer audience compared to prior year
- Season-to-date through Week 41, TODAY ranks as the #1 morning show in A25-54 and A18-49
TODAY averaged 574,000 A25-54 viewers, beating Good Morning America by +133,000 (+30%) and leading CBS Mornings by +217,000 (+61%)
- TODAY has now been the #1 ranked morning show in A25-54 for 47 consecutive weeks (55 of the last 61 weeks), its longest streak in more than 3.5 years (since December 2020)
- TODAY’s advantage over GMA is the largest seen in 9 weeks (since 4/29/24)
- Week over week, TODAY improved its A25-54 viewership advantage vs. GMA by 8% (+133,000 vs. +123,000 prior week)
- Compared to prior year, TODAY was the only program to increase its A25-54 viewership (+37,000, up +7%), improved its A25-54 advantage vs. GMA by 291% (+133,000 vs. +34,000 prior year), and increased its lead over CBS by 85% (+217,000 vs. +117,000 prior year)
TODAY averaged 369,000 A18-49 viewers, beating GMA by +85,000 (+30%) and leading CBS by +123,000 (+50%)
TODAY averaged 2.524 million total viewers, leading CBS by +556,000 (+28%)
- TODAY has now beaten CBS across-the-board for 1,664 consecutive weeks (since 8/10/1992)
- Versus prior week, TODAY improved its total viewership advantage vs. CBS by 1% (+556,000 vs. +552,000 prior week)
- TODAY was the only program to increase its total viewership compared to prior year (+101,000, up +4%)
- Year over year, TODAY reduced its total viewership gap vs. GMA by 78% (-95,000 vs. -426,000 prior year) and improved its lead over CBS by 39% (+556,000 vs. +400,000 prior year)
TODAY Digital had 11.1M unique visitors
- The brand drove 21.1M video views across on and off net platforms
2023-24 SEASON-TO-DATE (9/25/2023-7/7/2024)
TODAY is the #1 ranked morning show in A25-54 and A18-49 season-to-date
A25-54:
- TODAY leads GMA by +124,000 A25-54 viewers, nearly 7 times higher than prior year (+18,000), and is drawing its largest 3NET share of A25-54 viewership in 12 years (2011-12 season)
Total Viewers:
- TODAY trails GMA by -128,000 total viewers, a 61% gap improvement vs. the same period last season (-325,000)
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