May 29, 2024 — Meet the Press with Kristen Welker (MTP) was the #1 Sunday public affairs show in the key demo for the month of May, according to data from Nielsen Media Research.
MTP increased its viewership across-the-board vs. the prior month and the prior year.
#1 in the Key Demo in May
MTP ranked #1 in the A25-54 demo in May, averaging 448,000 viewers in the demo most valued by news advertisers.
MTP outperformed ABC’s This Week by +94,000 demo viewers (+27%) and CBS’s Face the Nation by +30,000 (+7%). Compared to April, MTP improved its demo lead vs. ABC and reversed the gap vs. CBS.
May’s numbers were buoyed by newsmaking interviews with Secretary of State Antony Blinken, Sen. Bernie Sanders (I-Vt.), Olympic gold medalist Michael Phelps, Sen. Tim Scott (R-S.C.), Sen. Lindsey Graham (R-S.C.), and more.
The broadcast averaged 2.280 million total viewers per week in May, leading ABC by +63,000 (+3%) and trailing CBS, which continues to rate for just 30 minutes of its hour-long program, by just 13%.
This past Sunday, MTP aired a special edition on the threat to democracy, featuring a joint interview with four bipartisan secretaries of state. All four broadcast public affairs shows were unrated for Memorial Day.
Reaches 5M Views on Digital This Month
MTP reached more than 5M views across digital platforms in May. On YouTube, full episodes averaged 282,000 viewers, with the average viewer watching for 21 minutes per episode.
Undefeated in the Nation’s Capital
MTP has never lost a month in total viewers in the Washington, D.C. market. Among total viewers, MTP has not lost a Sunday in the nation’s capital in over eight years.
Tune into Meet the Press NOW weekdays at 4:00 p.m. on NBC News NOW for more from moderator Kristen Welker, follow the brand on Facebook and Twitter, and subscribe to From the Politics Desk, a nightly newsletter from entire NBC News Politics team.
###
NATIONAL AVERAGES – MAY 2024
###
For more information, contact:
Alex Butcher-Nesbitt
NBC News
e: Alex.Butcher-Nesbitt@nbcuni.com
MEET THE PRESS WITH KRISTEN WELKER
Meet the Press with Kristen Welkeris the premiere destination for original political reporting and interviews with the leaders that shape each week’s headlines. Moderated by Kristen Welker, the veteran NBC News chief White House correspondent and the first journalist of color to moderate a Sunday public affairs program, Meet the Press has set the political agenda and highlighted the everyday impact of Washington decision-making on viewers all over the country for more than 75 years. It reaches millions of viewers every Sunday and millions more through social, digital and on-demand platforms. Meet the Press also brings its signature analysis and newsmaker interviews to streaming audiences with Meet the Press NOW at 4 p.m. on weekdays on NBC News NOW. Kristen Welker is the 13th moderator of Meet the Press, Carrie Budoff Brown is NBC News senior vice president for politics, and David Gelles is executive producer. Melissa Frankel is executive producer of Meet the Press NOW.
