NBC News Marks a Strong Finish in 2023 with Key Demo Wins Last Week
December 28, 2023 — NBC News is #1 for the week of December 18, with TODAY, NBC Nightly News with Lester Holt and NBC News Daily topping broadcast news competition in the key A25-54 demo as 2023 concludes, according to Nielsen Media research.
TODAY is #1 in A25-54, beating Good Morning America by 154,000 viewers, marking its 19th consecutive weekly demo win – its longest streak since December 2021. TODAY also won across the board, including total viewers, on Wednesday, Dec. 20. Season-to-date, TODAY is the top-rated morning show in the key A25-54 and A18-49 demos, delivering its best start to a season in the key demos against GMA in five years.
NBC Nightly News with Lester Holt is the #1 evening newscast for the week in the key A25-54 demo, beatingABC World News Tonight by +70,000. Nightly News is also the most-watched newscast in A25-54 for four consecutive evenings (12/15,12/18,12/19 & 12/20), marking the longest daily winning streak in nearly four years, since March 2020. Season to-date, Nightly News improves its competitive position versus ABC across the board by double digits, including by +74% in the A25-54 demo compared to the same time period last year.
NBC News Daily also wins the week for the fifth consecutive time, topping GMA3 in the demo by +46,000 and delivering its largest A25-54 demo win on record. Additionally, NBC News Daily marks its longest demo streak on record, ranking #1 for 9 consecutive days in A25-54. NBC News Daily continues to be the #1 afternoon news program on all of TV in the key demo in its 12P-4P daypart, season to-date.
Meet the Press was retitled for the December 24 broadcast and Dateline NBC was retitled for the December 22 broadcast.
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About NBCUniversal News Group:
NBCUniversal News Group – comprised of NBC News, MSNBC, CNBC, NBC News NOW, Telemundo Enterprises and NBCU Local – is the #1 most-watched news organization in the U.S., reaching more Americans across linear television, streaming and digital than any other news organization in the world. Seven out of 10 U.S. adults access NBCU News Group content each month, averaging over 175 million people per month. Across digital, NBCU News Group is the #1 news organization in the U.S. with over 130 million monthly users. The NBCUniversal News Group, a division of NBCUniversal, is owned by Comcast Corporation. For more information about NBCUniversal, please visit www.NBCUniversal.com.
