Grows Across the Board vs. Last Week; Hits 18 Week High in Key Demo
Improves Across-the-Board Gaps vs. ABC
Season to Date, ‘Nightly News’ Closes A25-54 Gap Vs. ABC by 29% vs. Same Time Period Last Year
Week of August 7: Ratings Highlights
- Nightly News increases its viewership across the board vs. last week
- Nightly News hits an 18-week high in A25-54 viewership (best since 4/3/23) and a 7-week high in total viewership (best since 6/19/23)
- Nightly News is the #2 most-watched program in all of TV last week in total viewers, averaging 6.144 million total viewers, excluding specials, sports & syndication
- Nightly News marks its most narrow A25-54 gap vs. ABC in 89 weeks (since 11/22/21) and most narrow its total viewer gap vs. ABC in 7 weeks (since 6/19/23)
- Nightly News improves its competitive position across the board vs. ABC vs. last year, marking the 5th consecutive week Nightly has improved its year over year A25-54 gaps vs. ABC
- Nightly News cuts its across the board gaps vs. ABC week over week
- Season to date, Nightly News improves its competitive position versus ABC by 29% in the A25-54 demo compared to the same time period last year
Week of August 7: Nightly Stats
- Averages 6.144 million total viewers, topping CBS by +1.802 million (+42%)
- Increases its total viewership by +220,000 vs. last week; hits a 7-week high (best since 6/19/23)
- Week over week, Nightly narrows its total viewership gap vs. ABC by 15%; marks most narrow total viewer gap vs. ABC in 7 weeks (since 6/19/23)
- Year over year, Nightly cuts its total viewership gap vs. ABC by 12%
- Averages 1.013 million A25-54 viewers, leading CBS by +329,000 (+48%)
- Increases its key demo viewership by +80,000 vs. last week; hits 18-week high in A25-54 viewership (best since 4/3/23)
- Week over week, Nightly narrows its key demo viewership gap vs. ABC by 43%; marks most narrow A25-54 gap vs. ABC in 89 weeks (since 11/22/21)
- Year over year, Nightly narrows its A25-54 viewership gap vs. ABC by 72%
- Marks the 5th consecutive week Nightly has improved its year over year A25-54 gaps vs. ABC
- Averages 678,000 A18-49 viewers, beating CBS by +207,000 (+43%)
- Increases its A18-49 demo viewership by +34,000 vs. last week; hits a 9-week high in A18-49 viewership (best since 6/5/23)
- Week over week, Nightly cuts its A18-49 viewership gap vs. ABC by 28%, marks most narrow A18-49 gap vs. ABC in 37 weeks (since 11/21/2022)
- Year over year, Nightly improves A18-49 viewership gap vs. ABC by 71%
- Across digital, Nightly delivers 15.7 million video views and 1.5 million hours viewed on & off network platforms
- On YouTube, weekday episodes reached 863,600 views and 668,000 viewers
WEEK OF JULY 31-AUGUST 6, 2023
| Program | P25-54 | P18-49 | P2+ |
| Imps | Imps | Imps | |
| NBC NIGHTLY NEWS | 1,013 | 678 | 6,144 |
| CBS EVENING NEWS | 684 | 471 | 4,342 |
| ABC WORLD NEWS TONIGHT | 1,091 | 737 | 7,339 |
Note: Ratings now reflect the addition of Out of Home (OOH) viewership that began being measured on Aug. 31,2020 across only 44 markets tracked by Nielsen Media Research. NBC Nightly News, World News Tonight and CBS Evening News’ ratings are comprised of telecasts with regular titling and include afternoon and overnight airings on owned stations. Digital ratings sourcing: Adobe Analytics and Partner Portals; YouTube Analytics Portal.
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