TODAY Tops GMA in A25-54, Its Best Streak In Over a Year
TODAY Narrows Total Viewer Gap with GMA Year Over Year
TODAY Is #1 in Key Demo Season to Date for 8th Straight Year
NEW YORK – June 21, 2023 – NBC News’ TODAY was the number-one morning show last week topping ABC’s “Good Morning America” in the key demo A25-54, marking six weeks at number one, its longest streak in over a year. Versus the same week last season, TODAY narrowed the total viewer gap with GMA by 18%. Season to date, TODAY is the top-rated morning show in the key demo A25-54 for eight years straight and number-one in A18-49 for ten years straight.
TODAY Digital reached 13.2 million unique visitors last week, growing week over week.
TODAY HIGHLIGHTS:
KEY POINTS:
- TODAY ranked #1 in A25-54 for the 6th consecutive week and for the 9th time in the last 11 weeks
- This is TODAY’s longest A25-54 winning streak in over a year (since April 2022).
- Compared to prior year, TODAY improved its A25-54 competitive position vs. GMA for the 7th consecutive week
- TODAY ranked #1 in A18-49 for the 38th time in the last 41 weeks
- TODAY’s competitive position in A18-49 with GMA improved vs. prior year
- Compared to the same week last season, TODAY improved its total viewer gap with GMA (18% closer) for the 7th time in the last 8 weeks
- Season-to-date through Week 39, TODAY ranks #1 in A25-54 for the 8thconsecutive year and #1 in A18-49 for the 10th year in a row
TODAY averaged 613,000 A25-54 viewers, beating Good Morning America by +40,000 (+7%) and leading CBS Mornings by +126,000 (+26%)
- TODAY has topped GMA for 6 consecutive weeks (longest streak since April 2022) and 9 of the last 11 weeks while outperforming CBS for 1,609 consecutive weeks
- TODAY turned its A25-54 viewership gap turn into an advantage vs. GMA compared to the same week last season (+40,000 vs. -88,000 prior year)
- TODAY improved its A25-54 competitive position vs. GMA for the seventh consecutive week compared to prior year
TODAY averaged 438,000 A18-49 viewers, beating GMA by +45,000 (+11%) and leading CBS by +126,000 (+40%)
- Compared to the same week last season, TODAY turned its A18-49 viewership gap turn into an advantage vs. GMA (+45,000 vs. -54,000 prior year)
- TODAY improved its A18-49 competitive position vs. GMA for the seventh consecutive week compared to prior year
TODAY averaged 2.649 million total viewers, leading CBS by +362,000 (+16%)
- TODAY has beaten CBS for 1,609 consecutive weeks (since 8/10/1992)
- TODAY reduced its total viewership gap vs. GMA by 18% compared to the same week last season (-339,000 vs. -411,000 prior year)
- TODAY has posted YoY total viewer gap improvements vs. GMA in seven of the last eight weeks
TODAY Digital reached 13.2 million unique visitors last week, growing week over week.
- The brand drove 22M video views across on and off net platforms (-13% WoW, -40% YoY)
2022-23 SEASON-TO-DATE (9/19/2022-6/18/2023)
TODAY ranks #1 in A25-54 at this point of the season for the 8th consecutive year and in A18-49 for the 10th consecutive year
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