Narrows Key Demo Gaps vs. ABC vs. 4Q22, Marks Closest A25-54 Gap vs. Network Since 2020
Improves Across-the-Board Gaps vs. ABC vs. 1Q22
1st Quarter 2023: Ratings Highlights
- Nightly News increases viewership across the board vs. the prior quarter, including by +300,000 total viewers
- Nightly News improves the key demo gaps vs. ABC vs the prior quarter, including marking the closest A25-54 gap vs. the network since 2020
- In year over year, Nightly improves across-the-board gaps vs. ABC
1st Quarter 2023: Nightly Stats
- Averages 7.252 million total viewers, topping CBS by +1.950 million (+37%)
- Vs. the prior quarter, Nightly increases total viewership by +300,000
- In year over year, Nightly narrows the total viewer gap vs. ABC by 5%
- Averages 1.185 million A25-54 viewers, beating CBS by +365,000 (+44%)
- Vs. prior quarter, Nightly increases A25-54 viewership by +8,000 and improves its A25-54 gap vs. ABC by 7%
- In year over year, Nightly narrows its A25-54 viewership gap vs. ABC by 33%, marking its closest gap with the network since 2020
- Averages 822,000 A18-49 viewers, leading CBS by +265,000 (+48%)
- Vs. the prior quarter, Nightly increases A18-49 viewership by +8,000 and improves the A18-49 gap vs. ABC by 9%
- In year over year, Nightly narrows its A18-49 gap vs. ABC by 15%
- Across digital, Nightly News saw its 3rd straight quarter of growth across digital platforms with more than 200 million total video views
- On YouTube, Nightly News full episodes reached 859,000 video views and 682,000 video viewers
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WEEK OF MARCH 20: NBC NIGHTLY NEWS INCREASES VIEWERSHIP ACROSS THE BOARD & RANKS AS TOP 5 MOST-WATCHED TV PROGRAM FOR THE WEEK
Improves Competitively Week-Over-Week vs. ABC in Key Demos, Including Narrowing A25-54 Gap for 16th of the Last 17 Weeks
Season to Date, ‘Nightly’ Closes A25-54 Gap Vs. ABC by 24% vs. Same Time Period Last Year
PLUS: ‘Nightly’ Marks Best Week on Digital Since September
Week of March 20: Ratings Highlights
- Nightly News is the #5 most-watched program in all of TV last week in total viewers, averaging 6.770 million total viewers, excluding specials, sports & syndication
- Nightly News increases viewership across the board in week-over-week measurements
- In year over year, Nightly improves the across the board gaps vs. ABC, including improving its A25-54 gap vs. ABC for 16 of the last 17 weeks
- Nightly News narrows the A25-54 gap vs. ABC in week-over-week measurements
- Season to date, Nightly News improves its competitive position versus ABC by 24% in the A25-54 demo compared to the same time period last year
- On Digital, Nightly News marks its best week since September with 1.8 hours viewed
Week of March 20: Nightly Stats
- Averages 6.770 million total viewers, topping CBS by +1.752 million (+35%)
- Increases total viewership by +43,000 vs. last week
- In year over year, Nightly cuts total viewership gap vs. ABC by 12%
- Averages 1.051 million A25-54 viewers, beating CBS by +299,000 (+40%)
- Increases key demo viewership by +25,000 vs. last week
- In year over year, Nightly narrows the A25-54 gap vs. ABC by 15%, improving the key demo gap vs. the network for 16 of the last 17 weeks
- In the week over week, Nightly improves A25-54 gap vs. ABC by 11%
- Averages 716,000 A18-49 viewers, leading CBS by +203,000 (+40%)
- Increases A18-49 viewership by +9,000 vs. last week
- In year over year, Nightly cuts the A18-49 gap vs. ABC by 2%
- In week over week, Nightly closes the gap vs. ABC by 4%
- Across digital, Nightly delivers 19.5 million video views and 1.8 million hours viewed on & off network platforms; its best week since September 2022
- On YouTube, weekday episodes reached 1 million views and 808,000 viewers
1st QUARTER 2023
| Program | P25-54 | P18-49 | P2+ |
| Imps | Imps | Imps | |
| NBC NIGHTLY NEWS | 1,185 | 822 | 7,252 |
| CBS EVENING NEWS | 820 | 557 | 5,302 |
| ABC WORLD NEWS TONIGHT | 1,364 | 947 | 8,549 |
WEEK OF MARCH 20-26, 2023
| Program | P25-54 | P18-49 | P2+ |
| Imps | Imps | Imps | |
| NBC NIGHTLY NEWS | 1,051 | 716 | 6,770 |
| CBS EVENING NEWS | 752 | 513 | 5,018 |
| ABC WORLD NEWS TONIGHT | 1,244 | 864 | 8,069 |
CBS Evening News was based on a 3-day average (Mon-Wed) due to the NCAA Men’s Basketball Tournament airing in prime time on Thursday and Friday.
Note: Ratings now reflect the addition of Out of Home (OOH) viewership that began being measured on Aug. 31,2020 across only 44 markets tracked by Nielsen Media Research. NBC Nightly News, World News Tonight and CBS Evening News’ ratings are comprised of telecasts with regular titling and include afternoon and overnight airings on owned stations. Digital ratings sourcing: Adobe Analytics and Partner Portals; YouTube Analytics Portal.
