TODAY Tops GMA in Key A25-54 Demo
TODAY Grows in Key Demo and Total Viewers Week Over Week
TODAY Is #1 in Key Demo Season to Date for 8th Straight Year
NEW YORK – December 20, 2022 – NBC News’ TODAY was the number-one morning show last week topping ABC’s “Good Morning America” in the key demo A25-54. Last week, TODAY grew in both the key demo and total viewers versus the prior week.
Season to date, TODAY is the top-rated morning show in the key demo A25-54 for eight years straight and number-one in A18-49 for ten years straight.
TODAY Digital reached over 16.4 million unique visitors last week, growing year over year and week over week.
TODAY HIGHLIGHTS:
TODAY averaged 768,000 A25-54 viewers, beating ABC by +7,000 (+1%) and leading CBS by +221,000 (+40%)
- TODAY has ranked #1 in 7 of the last 9 weeks (also 10 of the last 15 weeks) and beaten CBS for 1,583 consecutive weeks (since 8/10/1992)
TODAY averaged 541,000 A18-49 viewers, beating ABC by +20,000 (+4%) and leading CBS by +152,000 (+39%)
TODAY averaged 3.048 million total viewers, leading CBS by +495,000 (+19%)
- TODAY has beaten CBS for 1,583 consecutive weeks (since 8/10/1992)
TODAY Digital reached over 16.4 million unique visitors last week, growing year over year and week over week. (6% WoW, 22% YoY)
- The brand drove 37M video views across on and off net platforms (4% WoW, 44% YoY)
2022-23 SEASON-TO-DATE (9/19/2022-12/18/2022)
TODAY ranks #1 in A25-54 at this point of the season for the 8th consecutive year and in A18-49 for the 10th year in a row
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