#1 in Key Demo for January
Tops Competition by Double-Digits This Past Sunday
Reaches More Than 11 Million Video Views Across Digital Platforms for January
Feb. 1, 2022 – Meet the Press with Chuck Todd (MTP) was the #1 most-watched Sunday show in the all-important key demo for the month of January and this past Sunday, Jan. 30, according to Nielsen Media Research.
#1 in Key Demo for the Month of January
MTP continues to dominate in the demo most-valued by news advertisers, winning the month among A25-54 viewers. MTP averaged 594,000 A25-54 viewers in January: five percent (+30,000) more than ABC’s This Week and three percent (+17,000) more than CBS’s Face the Nation. Compared to last month, MTP was up +18 percent (+89,000) and reversed its gaps with ABC (+30,000 vs. -69,000 prior month) and CBS (+17,000 vs. -73,000 prior month).
MTP averaged 2.691 million total viewers in January. Compared to last month, MTP was up three percent (+72,000) and improved its gap over ABC by 75 percent (-9,000 vs. -37,000 prior month).
Also Wins Sunday in Key Demo; Tops Competition by Double-Digits
MTP was also #1 in the key demo this past Sunday and topped both ABC and CBS by double digits. MTP averaged 616,000 A25-54 viewers, topping ABC’s This Week by +25 percent (+122,000) and CBS’s Face the Nation by +10 percent (+58,000). Compared to last week, MTP improved its lead over ABC (+122,000 vs. +90,000 prior week).
Sunday’s broadcast featured interviews with Sen. Dick Durbin, Sen. Rob Portman, Gov. Phil Murphy and Gov. Asa Hutchinson and averaged 2.647 million total viewers: two percent (+60,000) more than ABC.
An additional 110,000 total viewers and 22,000 A25-54 viewers watched the Sunday program through a rebroadcast on NBC.
Reaches More Than 11 Million Video Views Across Digital in January
For the month of January, MTP delivered more than 11 million monthly video views across digital platforms. This marks the show’s fourth consecutive month of hitting more than 10 million monthly video views. On YouTube, the average MTP full episode reached more than 530,000 views and 418,000 viewers for the month of January.
Last week, MTP reached more than 2.1 million video views and 215,000 hours watched across digital platforms.
This past Sunday’s full episode has currently reached more than 343,000 video views, up +14 percent week over week, and 283,000 viewers, up +18 percent week of week. And, the full episode that aired last Sunday, Jan. 23 saw 424,000 video views on YouTube and 350,000 viewers.
82 Consecutive Months as #1 Most Watched Sunday Show in Washington, D.C.
MTP continues to dominate the influential Washington, D.C. market, topping the competition by double digits across-the-board and winning in total viewers for 82 consecutive months.
Tune in to MSNBC’s MTP Daily weekdays at 1 p.m. ET for more from moderator Chuck Todd, and follow the broadcast on Facebook and on Twitter for the latest.
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For more information, contact:
Richard Hudock
NBC News
e: Richard.Hudock@nbcuni.com
Joya Manasseh
NBC News
e: Joya.Manasseh@nbcuni.com
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MEET THE PRESS WITH CHUCK TODD
Meet the Press with Chuck Todd is where newsmakers come to make news — setting the political agenda and spotlighting the impact Washington decision-making has on Americans across the country. It is the #1 most-watched Sunday public affairs show for the 2019-2020 season, reaching more than three million viewers every Sunday and millions more through social, digital and on-demand platforms. Meet the Press brings its authority and influencer interviews to MSNBC with MTP Daily weekdays at 1 p.m. ET, to the ongoing weekly podcast, The Chuck ToddCast, and to Meet the Press Reports, a 30-minute program on NBC News NOW and Peacock, focusing on a single topic explored through the Meet the Press lens. It’s the longest-running show in television history, recently expanding its brand to also include a political short-documentary film festival in collaboration with the American Film Institute. Chuck Todd is the political director of NBC News and the moderator of Meet the Press; Carrie Budoff Brown is the senior vice president; John Reiss is the executive producer.
