TODAY Wins 326 out of 333 Weeks in A25-54
TODAY Tops GMA in Total Viewers Monday
TODAY Is Only Morning Program to Grow in Total Viewers Year Over Year
TODAY Narrows Total Viewer Gap with GMA Versus Prior Year And Week
NEW YORK – January 19, 2022 – NBC News’ TODAY was the number-one morning show last week topping ABC’s “Good Morning America” in the key demo A25-54. The win marks 326 out of the last 333 weeks in first place. TODAY also won outright last Monday.
Last week, TODAY was the only morning program to grow in total viewers versus prior year. Additionally, TODAY cut the total viewer gap with GMA versus both the prior week and year.
TODAY has been number-one in the key demo at this point in the season for seven years straight. Season to date, TODAY’s A25-54 percentage lead over GMA is its largest in three seasons and its A18-49 percentage lead is its largest in four seasons.
TODAY Digital reached 15.1 million unique visitors last week, growing week over week.
TODAY HIGHLIGHTS:
TODAY averaged 921,000 A25-54 viewers, leading GMA by +105,000 (+13%) and CBS Mornings by +357,000 (+63%)
- TODAY has ranked #1 in among A25-54 viewers for 326 of the last 333 weeks
- TODAY’s demo lead over GMA was more than 8 times higher than the same week last season (+105,000 vs. +13,000 prior year).
TODAY averaged 654,000 A18-49 viewers, leading GMA by +94,000 (+17%) and CBS by +242,000 (+59%)
- Versus the same week last season, TODAY more than doubled its A18-49 advantage over GMA (+94,000 vs. +45,000 prior year).
TODAY averaged 3.328 million total viewers, +791,000 (+31%) more than CBS
- For the second week in a row, TODAY was the only morning news program to increase its total viewership versus the same week last season (+42,000, or +1%) while also closing the viewer gap vs. GMA by 61% (-97,000 vs. -247,000 prior year) and improving its advantage over CBS by 36% (+791,000 vs. +580,000 prior year).
- TODAY improved its total viewership gap vs. GMA by 10% week-over-week (-97,000 vs. -108,000 prior week).
TODAY Digital reached 15.1 million unique visitors last week, growing week over week.
- TODAYdelivered 36M video views across on and off network platforms
- TODAY All Day had its 2nd straight record week with 276K hours viewed (5% WoW)
- TODAY podcasts drove 299K downloads
- TODAY newsletters garnered 200K visits
- These newsletters had an average click-thru rate of 5% and an open rate of 49%
2021-22 SEASON-TO-DATE (9/20/2021-1/16/2022)
TODAY has ranked #1 in A25-54 at this point of the season for seven consecutive years and #1 in A18-49 for nine years in a row
- On a percentage basis, TODAY’s A25-54 lead over GMA (11.0%) is at its highest level in three seasons
- On a percentage basis, TODAY’s A18-49 lead over GMA (19.3%) is at its highest level in four seasons
