TODAY Wins 303 out of 308 Weeks in A25-54
TODAY Grows Across the Board Versus Last Week
TODAY Tops GMA in Total Viewers Last Monday
NEW YORK – July 27, 2021 – NBC News’ TODAY was the number-one morning show in the key demo for the month of July, topping ABC’s “Good Morning America” for 71 straight months. The win marks 303 out of 308 weeks in first place. TODAY also won in total viewers last Monday.
TODAY posted the most growth of the morning shows in A25-54 and A18-49 last week and was the only morning program to grow in total viewers. Additionally, TODAY All Day, the morning show’s streaming channel, had its strongest week ever with 116,000 hours viewed.
TODAY HIGHLIGHTS:
JULY 2021
TODAY ranked #1 in A25-54 for the 71st consecutive month
- TODAY averaged 794,000 A25-54 viewers, leading GMA by +14,000 (+2%) and CBS This Morning by +313,000 (+65%)
TODAY ranked #1 in A18-49 for the 76th consecutive month
- TODAY averaged 555,000 A18-49 viewers, leading GMA by +26,000 (+5%) and CBS by +214,000 (+63%)
TODAY averaged 3.042 million total viewers, leading CBS by +532,000 (+21%)
WEEK of 7/19/2021
TODAY averaged 814,000 A25-54 viewers, leading GMA by +6,000 (+1%) and CBS This Morning by +345,000 (+74%)
- TODAY has ranked #1 among A25-54 viewers for 303 of the last 308 weeks
- Week-over-week, TODAY posted the biggest A25-54 growth among the morning shows, adding +75,000 viewers (+10%) and widening its lead over CBS by 25% (+345,000 vs. +276,000 prior week)
TODAY averaged 565,000 A18-49 viewers, leading GMA by +22,000 (+4%) and CBS by +232,000 (+70%)
- Compared to prior week, TODAY saw the biggest increase of A18-49 viewers (+50,000, or +10% higher) and improved its lead over CBS by 23% (+232,000 vs. +188,000 prior week)
TODAY averaged 3.014 million total viewers, +579,000 (+24%) higher than CBS This Morning
- TODAY was the only broadcast to increase its total viewership week-over-week (+109,000, or +4%) while improving its advantage over CBS by 34% (+579,000 vs. +433,000 prior week)
TODAY All Day had its strongest week ever with 116,000 hours viewed.
- Last week, TODAY reached 13.0M unique visitors (11 % YoY), its third straight week with more than 13M UVs
- TODAY All Day had its strongest week ever with 116K hours viewed (5 % WoW)
- TODAY newsletters delivered 239K visits
- These newsletters had an average click-thru rate of 13 % (+3% vs. average) and an open rate of 21 %
2020-21 SEASON-TO-DATE (9/21/2020-7/25/2021)
TODAY has been #1 in A25-54 at this point of the season for six consecutive years and A18-49 for eight straight years
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