Posts Greatest A25-54 Audience in Six Weeks
Delivers Largest Total Viewer Audience in 12 Weeks
Maintains Top Spot in All-Important Demo for Six Years in a Row at this Point in the Season
NEW YORK – Feb. 23, 2021 – Once again, NBC News’ TODAY won the all-important demo, beating ABC’s “Good Morning America” and “CBS This Morning” for 78 consecutive weeks and 267 out of the past 269 weeks. TODAY also drew a six-week A25-54 audience high last week and delivered its largest total viewer audience since Thanksgiving week 12 weeks ago.
NBC News’ morning show continues its winning streak in the key demo for the season too. TODAY is holding on to the top spot in the demo most-coveted by news advertisers at this point in the season – a position it has maintained for six straight years.
TODAY HIGHLIGHTS:
WEEK OF FEBRUARY 15-21, 2021
TODAY averaged 1.032 million A25-54 viewers, outperforming GMA by +68,000 (+7%) and CBS This Morning by +357,000 (+53%)
- TODAY has now ranked #1 in the key demo for 78 consecutive weeks and 267 of the last 269 weeks
- This was TODAY’s biggest A25-54 audience since the week of 1/4/2021 (a six-week high) and widest advantage over CBS since the week of 1/18/2021 (best in four weeks)
- Week-over-week, TODAY saw a +44,000 (+4%) increase in A25-54 viewership and improved its lead over CBS by 21% (+357,000 vs. +294,000 prior week); Vs. prior week, CBS was down -3%
TODAY averaged 742,000 A18-49 viewers, leading GMA by +59,000 (+9%) and CBS This Morning by +274,000 (+58%)
- TODAY is the #1 ranked morning show in A18-49 for the 74th consecutive week and 286th of the last 289 weeks
- TODAY posted its best A18-49 delivery in six weeks (since week of 1/4/2021) and widest advantage over CBS in five weeks (since week of 1/11/2021)
- Compared to prior week, TODAY’s A18-49 delivery increased by +21,000 viewers (+3%) while its lead over CBS widened by 27% (+274,000 vs. +215,000 prior week); Vs. prior week, CBS was down -7%
TODAY averaged 3.535 million total viewers, beating CBS This Morning by +554,000 (+19%)
- TODAY posted its biggest total viewership since the week of Thanksgiving (11/23/2020) and best advantage over CBS in five weeks (since week of 1/11/2021)
- TODAY saw an increase of +206,000 total viewers week-over-week and a 58% improvement in its lead vs. CBS (+554,000 vs. +351,000 prior week)
2020-21 SEASON-TO-DATE (9/21/2020-2/21/2021)
TODAY has been #1 in A25-54 at this point of the season for six consecutive years and A18-49 for eight straight years
TODAY’s A18-49 lead over GMA (+110,000) is 3% higher than prior year and its best advantage in three seasons
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