TODAY Wins 240 out of 242 Weeks in A25-54
TODAY Tops GMA in Total Viewers Monday
TODAY Is #1 in the Key Demo Season to Date
NEW YORK – August 18, 2020 – TODAY was the number-one morning show last week topping “Good Morning America” in the key demo A25-54. The win marks 240 out of 242 weeks in first place. TODAY also won in total viewers Monday. Season to date, TODAY ranks first among A25-54 and A18-49 viewers.
TODAY HIGHLIGHTS
TODAY averaged 903,000 A25-54 viewers, outperforming GMA by +56,000 (+7%) and CBS This Morning by +322,000 (+55%)
- TODAY has now ranked #1 in A25-54 for 51 consecutive weeks and 240 of the last 242 weeks
TODAY averaged 625,000 A18-49 viewers, +73,000 (+13%) more than GMA and +236,000 (+61%) higher than CBS
- Compared to the same week last season, TODAY improved its A18-49 lead over GMA by 152% (+73,000 vs. +29,000 prior year).
TODAY averaged 3.111 million total viewers, leading CBS This Morning by +530,000 (+21%)
SEASON-TO-DATE (9/23/2019-8/16/2020)
TODAY ranks #1 among both A25-54 and A18-49 viewers
TODAY’s A18-49 lead over GMA has grown by 28% while its lead over CBS is up 2% compared to last season
- Lead over GMA is +125,000 (vs. +98,000 last season)
- Lead over CBS is +377,000 (vs. +368,000 last season)
