Tops ABC’s “20/20” By Double-Digits in Total Viewers, A25-54 & A18-49
Marks 5th Consecutive Quarter Win
June 30, 2020– Dateline NBC is the #1 Friday newsmagazine during the 2nd quarter, topping ABC’s 20/20 by double-digits across the board in all key measurements, including total viewers, the key news demo A25-54 and the key primetime demo A18-49. This marks the fifth consecutive quarter win across the board.
Dateline averages 4.442 million total viewers, topping ABC by +507,000 (+13%). Among the key A25-54 news demo, Dateline averages 1.3 million viewers, topping 20/20 by +178,000 (+16%).
The broadcast also notches 970,000 viewers in A18-49, leading 20/20 by +169,000 (+21%).
Q2 Highlights:
- Dateline averages 4.442 million total viewers, leading ABC by +507,000 (+13%).
- Among A25-54, Dateline averages 1.3 million viewers, leading ABC by +178,000 (+16%).
- Dateline also notches 970,000 viewers in A18-49, leading 20/20 by +169,000 (+21%).
- This marks the fifth consecutive quarter win across the board.
| Total Viewers | A18-49 | A25-54 | |
| DATELINE | 4,442 | 970 | 1,300 |
| 20/20 | 3,935 | 801 | 1,122 |
Source: Nielsen, Most Current, 3/30/2020-6/28/2020 vs. comparable year ago period. Average audience, Dateline Friday vs. 20/20 Friday, including repeats, specials, and retitles.
According to Nielsen, “Dateline” also wins across the board with regular titles and excluding repeats and specials, for the same time period.
###
Dateline NBC is the longest-running series in NBC primetime history and is in its 28th season. Dateline is anchored by Lester Holt and features correspondents Andrea Canning, Josh Mankiewicz, Keith Morrison and Dennis Murphy. Airing Fridays at 9 p.m. ET/8 p.m. CT and Mondays at 10 p.m. ET/9p.m. CT, Dateline is the #1 Friday newsmagazine and reaches more than 17 million people every week through its broadcast, and millions more through its social media platforms and podcasts. Additionally, Dateline closed out 2019 as the #1 Friday newsmagazine across the board. David Corvo is the senior executive producer, and Liz Cole is the executive producer.
