Wins 12 out of the Last 14 Sweep Periods Across the Board
Widens Advantage Over ‘20/20’ Vs. November Sweep
February 24, 2020 – Dateline NBC is the #1 Friday newsmagazine during the February sweep period, beating ABC’s 20/20 across the board in all key measurements, including total viewers, the key A25-54 news demo and the key primetime A18-49 demo. This is Dateline’s 12th across-the-board win out of the last 14 sweep periods.
Among the A25-54 demo, Dateline averages 1.265 million viewers, +275,000 (+28%) more than ABC and quadrupling its lead over 20/20 versus the prior sweep. The broadcast also notches 898,000 viewers in the all-important A18-49 demo, leading 20/20 by +202,000 (+29%). Dateline more than doubled its A18-49 lead over 20/20 compared to the November sweep.
Additionally, Dateline averages 4.193 million total viewers, topping ABC by +1.015 million (+32%). Compared to the prior sweep, Dateline increases its total viewer advantage over 20/20 by +44%.
February Sweep Highlights:
- Dateline averages 1.265 million A25-54 viewers, leading ABC by +275,000 (+28%).
- Among A18-49, Dateline averages 898,000 viewers, topping ABC by +202,000 (+29%).
- Dateline averages 4.193 million total viewers, leading ABC’s 20/20 by +1.015 million (+32%).
Source: Nielsen, Most Current (Live+ 7: 1/30/2020-2/9/2020; Live + Same Day: 2/10/2020-2/21/2020). Average audience based on regularly-titled telecasts only.
Dateline NBC is the longest-running series in NBC primetime history and is in its 28th season. Dateline is anchored by Lester Holt and features correspondents Andrea Canning, Josh Mankiewicz, Keith Morrison and Dennis Murphy. Airing Fridays at 9 p.m. ET/8 p.m. CT, Dateline is the #1 Friday newsmagazine and reaches more than 16 million people every week through its broadcast, and millions more through its social media platforms and podcasts. Additionally, Dateline closed out 2019 as the #1 Friday newsmagazine across the board. David Corvo is the senior executive producer, and Liz Cole is the executive producer.
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Dominique Cuce
NBC News
212-664-6192
dominique.cuce@nbcuni.com
