TODAY Wins 212 out of 214 Weeks in A25-54
TODAY Grows in Demo Week Over Week
TODAY Is #1 in the Key Demo Season to Date
NEW YORK – February 4, 2020 – TODAY was the number-one morning show last week topping “Good Morning America” in the key demo A25-54. The win marks 212 out of 214 weeks in first place. TODAY also grew in the demo week over week. Season to date, TODAY ranks first among A25-54 and A18-49 viewers.
TODAY HIGHLIGHTS:
| Program | P25-54 | P25-54 | P18-49 | P18-49 | P2+ |
| Rtg | Imps | Rtg | Imps | Imps | |
| TODAY | 1.02 | 1,243 | 0.71 | 921 | 3,679 |
| CBS THIS MORNING | 0.61 | 746 | 0.41 | 528 | 2,963 |
| GOOD MORNING AMERICA | 0.97 | 1,176 | 0.62 | 803 | 3,842 |
TODAY averaged 1.243 million A25-54 viewers, leading GMA by +67,000 (+6%) and CBS This Morning by +497,000 (+67%)
- Week-over-week, TODAY was up +2% (+22,000) among A25-54 viewers.
TODAY averaged 921,000 A18-49 viewers, +118,000 (+15%) more than GMA and +393,000 (+74%) higher than CBS
- Week-over-week, TODAY added +30,000 A18-49 viewers to its average and posted a +4% increase in its advantage over CBS.
TODAY averaged 3.679 million total viewers, outperforming CBS by +716,000 (+24%)
SEASON-TO-DATE (9/23/2019-2/2/2020)
- TODAY ranks #1 among both A25-54 and A18-49 viewers
- In A18-49, TODAY’s lead over GMA is 28% higher than the same point last season (+105,000 vs. +82,000 last season)
