Tops ABC’S 20/20 in P2+, A25-54 & A18-49
Grows In All Key Measurements Vs. Previous Quarter
July 2, 2019 – Dateline NBC is the #1 Friday newsmagazine during the 2nd quarter, beating ABC’s 20/20 across the board in all key measurements, including total viewers, A25-54 and A18-49. This marks the third consecutive second quarter win.
Dateline averages 3.58 million total viewers, topping ABC by +357,000 (+11%). Among the key A25-54 news demo, Dateline averages 1.002 million viewers, topping 20/20 by +29,000 (+3%).
The broadcast also notches 728,000 viewers in A18-49, leading 20/20 by +53,000 (+8%). Additionally, Dateline posts across-the-board growth versus the prior quarter, while 20/20 loses viewers across the board since the first quarter.
Q2 Highlights:
- Dateline averages 3.58 million total viewers, leading ABC by +357,000 (+11%).
- Among A25-54, Dateline averages 1.002 million viewers, leading ABC by +29,000 (+3%).
- Dateline averaged 728,000 A18-49 viewers, leading ABC by +53,000 (+8%).
- The newsmagazine grew across-the-board versus the previous quarter.
Dateline NBC is the longest-running series in NBC primetime history and is now in its 27th season. Anchored by Lester Holt and featuring correspondents Andrea Canning, Josh Mankiewicz, Keith Morrison and Dennis Murphy, Dateline is the #1 most-watched Friday newsmagazine for the last two straight seasons and reaches millions of people every week through its broadcast and social media platforms. This year, the series will be inducted into the Broadcasting & Cable Hall of Fame. David Corvo is the senior executive producer, and Liz Cole is the executive producer. Follow Dateline on Facebook, Instagram and Twitter.
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Dominique Cuce
NBC News
212-664-6192
dominique.cuce@nbcuni.com
