TODAY Posts Best Demo Streak in Nearly 7 Years, Longest of the Morning Shows
TODAY Posts Best Total Viewer Lead Over CBS in 3 Years
NEW YORK – June 18, 2019 – TODAY was the number-one morning show last week topping “Good Morning America” in the key demo A25-54. The win marks 181 consecutive weeks in first place, TODAY’s best demo streak in nearly seven years. No other morning news program has delivered as long a demo streak. Additionally, TODAY is posting its best total viewer lead over CBS season-to-date in three years.
TODAY HIGHLIGHTS:
| Program |
P25-54 Rtg |
P25-54 Imps |
P18-49 Rtg |
P18-49 Imps |
P2+ Imps |
| TODAY | 0.94 | 1,140 | 0.62 | 797 | 3,642 |
| CBS THIS MORNING | 0.55 | 668 | 0.36 | 457 | 2,841 |
| GOOD MORNING AMERICA | 0.88 | 1,066 | 0.57 | 733 | 3,871 |
TODAY averaged 1.140 million A25-54 viewers, leading GMA by +74,000 (+7%) and CBS This Morning by +472,000 (+71%)
- TODAY has now ranked #1 among A25-54 viewers for 181 consecutive weeks (best streak in nearly seven years) and 197 of the last 198 weeks. No other morning news show has been #1 in the demo for as long a streak.
TODAY averaged 797,000 A18-49 viewers, +64,000 (+9%) ahead of GMA and +340,000 (+74%) higher than CBS
TODAY averaged 3.642 million total viewers, topping CBS by +801,000 (+28%)
- TODAY’s total viewer lead over CBS improved by 5% compared to the same week last season
SEASON-TO-DATE (9/24/2018-6/16/2019)
TODAY ranks #1 among A25-54 and A18-49
TODAY is having its best total viewer lead over CBS season-to-date in three years
- TODAY’s total viewer advantage over CBS is up 21% vs. the same period last season (+901,000 vs. +747,000 last season)
- Only 50,000 viewers separate TODAY and GMA, a margin of just 1%
For more information contact:
Megan
StackhouseNBC News
e: megan.stackhouse@nbcuni.com
p: 212-664-6205
