TODAY Wins 179 Weeks in Key Demo, Best Streak in 6 Years
TODAY Tops GMA in Total Viewers Wednesday and Thursday
TODAY’s Total Viewer Margin with GMA Is a Slim 1% Season-to-Date
NEW YORK – June 4, 2019 – TODAY was the number-one morning show last week topping “Good Morning America” in the key demo A25-54. The win marks 179 consecutive weeks in first place, TODAY’s best demo streak in more than six years. TODAY also won in total viewers last Wednesday and Thursday. Versus a year ago, TODAY grew its demo lead with GMA by 80% and narrowed the total viewer gap by 83%.
Season-to-date, just 48,000 total viewers separate TODAY and GMA (a 1% margin). TODAY is posting its best total viewer lead over CBS in three years. Additionally, CBS is down the most among the morning shows season-to-date versus the prior year.
TODAY HIGHLIGHTS:
| Program |
P25-54 Rtg |
P25-54 Imps |
P18-49 Rtg |
P18-49 Imps |
P2+ Imps |
| TODAY | 1.02 | 1,230 | 0.67 | 863 | 3,878 |
| CBS THIS MORNING | 0.65 | 782 | 0.42 | 547 | 3,067 |
| GOOD MORNING AMERICA | 0.94 | 1,131 | 0.62 | 798 | 3,925 |
*TODAY was retitled Memorial Day.
TODAY averaged 1.230 million A25-54 viewers, leading GMA by +99,000 (+9%) and CBS This Morning by +448,000 (+57%)
- TODAY has now ranked #1 among A25-54 viewers for 179 consecutive weeks (best streak in over six years) and 195 of the last 196 weeks
- TODAY’s A25-54 lead over GMA was 80% higher than the same week last season
TODAY averaged 863,000 A18-49 viewers, +65,000 (+8%) ahead of GMA and +316,000 (+58%) higher than CBS
TODAY averaged 3.878 million total viewers topping CBS by +811,000 (+26%)
- TODAY won Wednesday and Thursday among total viewers
- The gap between TODAY and GMA was 20% narrower than prior week
- TODAY’s total viewer gap vs. GMA closed by 83% compared to the same week last season
SEASON-TO-DATE (9/24/2018-6/2/2019)
TODAY ranks #1 among A25-54 and A18-49
TODAY is having its best total viewer lead over CBS season-to-date in three years
- TODAY’s total viewer advantage over CBS is up 20% vs. the same period last season (+900,000 vs. +749,000 last season)
- Only 48,000 viewers separate TODAY and GMA, a margin of just 1%
