TODAY Tops GMA in Total Viewers for the 9th Week this Season
TODAY Wins 164th Straight Week in Key Demo
TODAY Is Only Program to Grow Across the Board Week Over Week
NEW YORK – February 20, 2019 – TODAY was the number-one morning show outright last week topping “Good Morning America” in total viewers, A25-54 and A18-49 for the ninth time this season. TODAY also won the key demo A25-54 for the week marking 164 straight weeks in the top spot, its best streak in over six years. Additionally, TODAY was the only show to grow in total viewers, A25-54 and A18-49 week over week.
TODAY HIGHLIGHTS
WEEK OF 2/11/2019-2/17/2019
| Program | P25-54 Rtg |
P25-54 Imps |
P18-49 Rtg |
P18-49 Imps |
P2+ Imps |
| TODAY | 1.22 | 1,469 | 0.81 | 1,049 | 4,174 |
| CBS THIS MORNING | 0.74 | 896 | 0.50 | 642 | 3,319 |
| GOOD MORNING AMERICA | 1.05 | 1,265 | 0.71 | 918 | 4,131 |
TODAY averaged 1.469 million A25-54 viewers, leading GMA by +204,000 (+16%) and CBS This Morning by +573,000 (+64%)
- TODAY has now ranked #1 among A25-54 viewers for 164 consecutive weeks (best streak in over six years) and 180 of the last 181 weeks
- TODAY topped GMA by more than 200,000 demo viewers for the second straight week
- Week-over-week, TODAY’s A25-54 viewership increased by +31,000 (+2%) while its lead over CBS widened by 22%
TODAY averaged 1.049 million A18-49 viewers, +131,000 (+14%) ahead of GMA and +407,000 (+63%) higher than CBS
- TODAY led GMA by at least 100,000 A18-49 viewers for the third consecutive week
- TODAY’s A18-49 viewership was up +16,000 week-over-week and increased its advantage over CBS by 28%
TODAY averaged 4.174 million total viewers, leading GMA by +43,000 (+1%) and CBS This Morning by +855,000 (+26%)
- TODAY posted its ninth #1 finish among total viewers this broadcast season
- TODAY was the only morning show to add total viewers compared to prior week (+42,000, or +1%). TODAY also increased its viewer advantage over CBS by 12%.
SEASON-TO-DATE (9/24/2018-1/27/2018)
TODAY ranks #1 among A25-54 and A18-49
TODAY is posting its biggest season-to-date total viewer lead over CBS in three years
- TODAY’s total viewer advantage over CBS is up 28% vs. the same period last season (+944,000 vs. +737,000 last season)
