TODAY Wins 163 Straight Weeks in A25-54, Best Streak in 6 Years
TODAY Tops GMA in Total Viewers Wednesday
TODAY Posts Best Demo Lead Over GMA in a Month
NEW YORK – February 12, 2018 – NBC News’ TODAY was the number-one morning show last week topping ABC’s “Good Morning America” in the key A25-54 demo. TODAY has now won the demo for 163 straight weeks, delivering its best streak in more than six years. Additionally, TODAY posted its best key demo advantage over GMA in a month and widened its lead by 14% versus the prior week. TODAY also won total viewers Wednesday.
TODAY HIGHLIGHTS:
WEEK OF 2/4/2019-2/10/2019
| Program |
P25-54 Rtg |
P25-54 Imps |
P18-49 Rtg |
P18-49 Imps |
P2+ Imps |
| TODAY | 1.19 | 1,438 | 0.80 | 1,033 | 4,132 |
| CBS THIS MORNING | 0.80 | 970 | 0.55 | 714 | 3,371 |
| GOOD MORNING AMERICA | 1.01 | 1,221 | 0.67 | 863 | 4,180 |
TODAY averaged 1.438 million A25-54 viewers, leading GMA by +217,000 (+18%) and CBS This Morning by +468,000 (+48%)
- TODAY has now ranked #1 among A25-54 viewers for 163 consecutive weeks (best streak in over six years) and 179 of the last 180 weeks
- TODAY’s demo lead over GMA hit a four week high (best since week of 1/7/2019)
- Week-over-week, TODAY’s A25-54 advantage over GMA grew by 14% (+217,000 vs. +191,000 prior week)
- TODAY ranked #1 all five mornings in the key A25-54 demo
TODAY averaged 1.033 million A18-49 viewers, +170,000 (+20%) ahead of GMA and +319,000 (+45%) higher than CBS
- This represents TODAY’s widest A18-49 margin over GMA since the week of 8/20/2018, a five-month high
- TODAY increased its A18-49 lead over GMA by 36% compared to prior week (+170,000 vs. +125,000 prior week)
TODAY averaged 4.132 million total viewers leading CBS This Morning by +761,000 (+29%)
- TODAY was the top-rated morning show among total viewers on Wednesday (+51,000 vs. GMA)
SEASON-TO-DATE (9/24/2018-1/27/2018)
TODAY ranks #1 among A25-54 and A18-49
TODAY is posting its biggest season-to-date total viewer lead over CBS in three years
- TODAY’s total viewer advantage over CBS is up 32% vs. the same period last season (+949,000 vs. +721,000 last season)
