#1 Most Watched Season-to-Date in Key Demo
Broadcast Up Week-Over-Week Across The Board
Outpaces Competition in Weekly Growth
SEPTEMBER 5, 2018 – NBC Nightly News with Lester Holt is the #1 most-watched evening broadcast in the key news demo for the week of August 27, according to Nielsen Media Research data. Nightly News continues as the #1 most-watched evening newscast season-to-date in the key demo, delivering its largest demo lead over CBS in six seasons.
The broadcast continues its strong performance in the key demo, growing week-over-week and averaging 1.8 million A25-54 viewers. The broadcast bested ABC World News Tonight by +156,000 viewers (+9%) and CBS Evening News by +697,000 viewers (+62%).
For the week of August 27, Nightly News is the most-watched broadcast among A18-49 viewers, growing week-over-week and averaging 1.2 million. The broadcast topped ABC by +48,000 viewers (+4%) and CBS by +401,000 viewers (+52%).
8.1 million total viewers tuned in to Nightly News for the week of August 27, growing week-over-week and leading CBS Evening News by 2.3 million total viewers (+40%).
For the week of August 27, “Nightly News” rated for three nights (Aug. 27, Aug. 28, and Aug. 29) due to NFL pre-season football and the Labor Day holiday.
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Weekly Highlights:
- Nightly News averaged 1.8 million A25-54 viewers, outperforming ABC by +156,000 viewers (+9%) and CBS by +697,000 (+62%).
- Nightly News averaged 1.2 million A18-49 viewers, topping ABC by +48,000 (+4%) and CBS by +401,000 (+52%).
- Nightly News averaged 8.1 million total viewers, beating CBS by +2.3 million (+40%).
- Nightly News is up week-over-week and outpaced the competition in weekly growth.
Season Highlights:
- Nightly News is the #1 evening newscast this season in A25-54 and A18-49.
- Nightly News holds its largest A25-54 demo advantage over CBS in six seasons.
Week of August 27 – August 31, 2018:
| Total Viewers | A25-54 Rating | A25-54 Viewers | A18-49 Rating | A18-49 Viewers | |
| NBC | 8.051 | 1.51 | 1.820 | 0.91 | 1.175 |
| CBS | 5.776 | 0.93 | 1.123 | 0.60 | 0.774 |
| ABC | 8.232 | 1.38 | 1.664 | 0.87 | 1.127 |
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ABOUT NBC NIGHTLY NEWS WITH LESTER HOLT
NBC Nightly News with Lester Holt is the most-watched evening newscast in America, providing the very latest on the day’s top stories and going beyond the headlines to add context and analysis to the most pressing issues of our times. NBC Nightly News reaches more than 24 million people every week through its broadcast and millions more through NBCNews.com, the Nightly News app, and social media platforms. Lester Holt is the anchor, and Jenn Suozzo is the executive producer.
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For more information contact:
TJ Ducklo
NBC News
212-664-1913
Rachel Zuckerman
NBC News
212-664-3996
