TODAY Wins Key A25-54 Demo for 137 Straight Weeks
TODAY Also Tops GMA in A18-49 Demo
TODAY is Up in Total Viewers and Narrows Gap Vs. GMA Week-Over-Week
NEW YORK – August 14, 2018 – NBC News’ TODAY was the number-one morning show last week, topping ABC’s Good Morning America in the key A25-54 and A18-49 demos. For 137 straight weeks, TODAY has won A25-54, delivering its best streak in six years. Among A18-49, TODAY has been number-one for 156 of the last 157 weeks. Week-over week, TODAY has grown in total viewers, delivering its best viewership in four weeks, and narrowed the gap vs. GMA by 32 %, its best in 11 weeks.
Season to date, TODAY remains the number-one morning show among the key A25-54 and A18-49 demos.
| Net | HH Rtg |
HH Shr |
P2+ Imps |
P18-49 Rtg |
P18-49 Imps |
P25-54 Rtg |
P25-54 Imps |
| TODAY | 2.64 | 12 | 3,586 | 0.62 | 804 | 0.98 | 1,177 |
| CBS THIS MORNING | 2.12 | 10 | 2,866 | 0.40 | 512 | 0.59 | 707 |
| GOOD MORNING AMERICA | 2.76 | 13 | 3,736 | 0.57 | 738 | 0.90 | 1,088 |
TODAY HIGHLIGHTS:
TODAY averaged 1.177 million A25-54 viewers, leading GMA by +89,000 (+8%) and CBS This Morning by +470,000 (+66%)
- TODAY has now ranked #1 among A25-54 viewers for 137 consecutive weeks (best streak in six years) and 153 of the last 154 weeks
- TODAY delivered a 0.98 A25-54 rating, +0.08 points ahead of GMA and +0.39 points more than CBS
TODAY averaged 804,000 A18-49 viewers, +66,000 (+9%) ahead of GMA and +292,000 (+57%) higher than CBS
- TODAY has been #1 among A18-49 viewers in 156 of the last 157 weeks
- TODAY delivered a 0.62 A18-49 rating, +0.05 points more than GMA and +0.22 points better than CBS
- TODAY’s A18-49 advantage over CBS improved by 6% week-over-week
TODAY averaged 3.586 million total viewers, leading CBS This Morning by +720,000 (+25%)
- TODAY’s total viewership hit a four-week high, adding +42,000 viewers (+1%) compared to prior week and being the only morning news program to post a gain
- TODAY saw its narrowest gap vs. GMA in 11 weeks, since the week of 5/21/2018
- Week-over-week, TODAY reduced GMA’s lead by nearly a third (32% lower) and increased its advantage over CBS by 16%
- TODAY’s total viewer advantage over CBS grew by 24% compared to the same week last season
SEASON-TO-DATE
TODAY ranks #1 among A25-54 viewers
- Leads GMA by +144,000 (+11%) and CBS by +552,000 (+62%)
TODAY ranks #1 among A18-49 viewers
- Leads GMA by +137,000 (+15%) and CBS by +409,000 (+63%)
TODAY leads CBS by +736,000, 14% higher than last season
For more information contact:
Elizabeth Kushel
NBC News
o: (212) 664-1892
c: (917) 943-8076
e: elizabeth.kushel@nbcuni.com
