#1 in Key Demo for 36 of the last 37 Months
#1 in A18-49 for 37 of the last 39 Months
#1 Most Watched Season-to-Date in Key Demo
July 31, 2018 – “NBC Nightly News with Lester Holt” is the #1 most-watched broadcast in the key demo for the month of July, winning 36 of the last 37 months, according to Nielsen Media Research data.
The broadcast averaged 1.6 million A25-54 viewers this past month, beating “ABC World News Tonight” by +14,000 viewers (+1%) and “CBS Evening News” by +47,000 viewers (+44%).
Last month, Holt interviewed FBI Director Wray at the Aspen Security Forum and made headlines when the director implied he had considered resigning, saying: “I’m a low-key, understated guy, but that should not be mistaken for what my spine is made out of. I’ll just leave it at that.” Watch here. Days before, Holt led NBC News’ coverage of President Trump’s first trip to the United Kingdom from London, and the president’s summit with President Putin from Helsinki.
Last week, Holt spoke to Philadelphia Eagle Malcolm Jenkins about the unresolved debate over athletes protesting social issues during the national anthem. July began with Holt’s trip to ESSENCE Festival in New Orleans, where he discussed criminal justice reform with rappers Meek Mill and Remy Ma.
In July, “Nightly News” averaged 1.1 million A18-49 viewers, topping ABC by +4,000 viewers (+0.4%) and CBS by +315,000 viewers (+42%). The broadcast has won the A18-49 demo for 37 of the past 39 months.
7.3 million viewers tuned in to “Nightly News” for the month of July 2018, +1.8 million total viewers (+32%) more than “CBS Evening News.
“Nightly News” continues as the #1 most-watched evening newscast season-to-date in the key demo, delivering its largest demo lead over CBS in seven seasons.
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Monthly Highlights:
- “Nightly News” averaged 1.6 million A25-54 viewers, outperforming ABC by +14,000 (+1%) CBS by +47,000 (+44%).
- “Nightly News” has ranked #1 in A25-54 for 36 of the last 37 months.
- “Nightly News” averaged 1.1 million A18-49 viewers, topping ABC by +4,000 (+0.4%) CBS by +315,000 (+42%).
- Nightly News” has ranked #1 in A18-49 for 37 of the last 39 months.
- “Nightly News” averaged 7.3 million viewers in July, besting CBS by +1.8 million (+32%).
Season Highlights:
- “Nightly News” is the #1 evening newscast this season in A25-54 and A18-49
- “Nightly News” holds its largest A25-54 demo advantage over CBS in seven seasons.
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ABOUT NBC NIGHTLY NEWS WITH LESTER HOLT
NBC Nightly News with Lester Holt is the most-watched evening newscast in America, providing the very latest on the day’s top stories and going beyond the headlines to add context and analysis to the most pressing issues of our times. NBC Nightly News reaches more than 24 million people every week through its broadcast and millions more through NBCNews.com, the Nightly News app, and social media platforms. Lester Holt is the anchor, and Jenn Suozzo is the executive producer.
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For more information contact:
TJ Ducklo
NBC News
212-664-1913
Rachel Zuckerman
NBC News
212-664-3996
