#1 Most-Watched Season-to-Date in the Key Demo
Largest Key Demo Advantage Over ABC in Five Weeks
MAY 8, 2018 – “NBC Nightly News with Lester Holt” is the #1 most-watched evening broadcast in the key news demo for the week of April 30, according to Nielsen Media Research data.
The broadcast continues its dominance in the key demo, averaging 1.6 million A25-54 viewers and beating “ABC World News Tonight” by +85,000 viewers (+5%) and “CBS Evening News” by +472,000 viewers (+41%). “Nightly News” posted its largest key demo advantage over ABC in five weeks.
This week, Holt embarks on his “Across America” tour, traveling from coast to coast to report on stories impacting Americans’ hometowns such as job creation, reducing crime, and opioid addiction. Each night, Holt will anchor “NBC Nightly News” live from a different city. All last week, “Nightly News” previewed Holt’s exclusive interview with Meek Mill for “Dateline.” It was the rapper’s first in-depth interview since being released from prison on bail just a few weeks ago.
For the week of April 30, “Nightly News” is the most-watched broadcast among A18-49 viewers averaging 1.0 million, topping ABC by +10,000 viewers (+1%) and CBS by +239,000 viewers (+30%).
7.5 million total viewers tuned in to “Nightly News” for the week of April 30 besting “CBS Evening News” by 1.8 million total viewers (+31%).
“Nightly News” continues as the #1 most-watched evening newscast season-to-date in the key demo, delivering its largest demo lead over CBS in seven seasons.
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Weekly Highlights:
- “Nightly News” averaged 1.6 million A25-54 viewers, outperforming ABC by +85,000 viewers (+5%) and CBS by +472,000 (+41%).
- “Nightly News” averaged 1.0 million A18-49 viewers, topping ABC by +10,000 (+1%) and CBS by +239,000 (+30%).
- “Nightly News” averaged 7.5 million total viewers, beating CBS by +1.8 million (+31%).
Season Highlights:
- “Nightly News” is the #1 evening newscast this season in A25-54 and A18-49
- “Nightly News” holds its largest A25-54 demo advantage over CBS in seven seasons.
Week of April 30 – May 4, 2018:
| Total Viewers | A25-54 Rating | A25-54 Viewers | A18-49 Rating | A18-49 Viewers | |
| NBC | 7.472 | 1.35 | 1.627 | 0.81 | 1.044 |
| CBS | 5.713 | 0.96 | 1.155 | 0.62 | 0.805 |
| ABC | 7.728 | 1.28 | 1.542 | 0.80 | 1.034 |
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ABOUT NBC NIGHTLY NEWS WITH LESTER HOLT
NBC Nightly News with Lester Holt is the most-watched evening newscast in America, providing the very latest on the day’s top stories and going beyond the headlines to add context and analysis to the most pressing issues of our times. NBC Nightly News reaches more than 24 million people every week through its broadcast and millions more through NBCNews.com, the Nightly News app, and social media platforms. Lester Holt is the anchor, and Sam Singal is the executive producer.
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For more information contact:
TJ Ducklo
NBC News
212-664-1913
Rachel Zuckerman
NBC News
212-664-3996
