TODAY #1 Season-to-Date
TODAY Tops GMA in the Key Demo for 119 Straight Weeks, Best Streak in Nearly 6 Years
TODAY #1 Across the Board on Tuesday
TODAY is Only Morning Broadcast Up in Total Viewers Week-to-Week
NEW YORK – April 10, 2018 – NBC News’ TODAY is the number-one morning show across the board, beating the competition in total viewers, A25-54 and A18-49 season-to-date. TODAY also topped ABC’s GMA in the key A25-54 demo last week, marking its 119th straight week and its best streak in nearly six years. On Tuesday, TODAY won outright, topping GMA in both total viewers and A25-54. Additionally, TODAY was the only morning broadcast to improve vs. the previous week in total viewers and in A25-54. Meanwhile, both GMA and CBS This Morning were down across both measurements week-to-week. TODAY also narrowed the total viewer gap with GMA vs. a year ago and last week.
TODAY HIGHLIGHTS:
WEEK OF APRIL 2-8, 2018
| Net | HH Rtg |
HH Shr |
P2+ Imps |
P18-49 Rtg |
P18-49 Imps |
P25-54 Rtg |
P25-54 Imps |
| TODAY | 2.85 | 12 | 3,920 | 0.76 | 982 | 1.13 | 1,361 |
| CBS THIS MORNING | 2.41 | 10 | 3,302 | 0.49 | 635 | 0.73 | 878 |
| GOOD MORNING AMERICA | 2.93 | 12 | 4,048 | 0.73 | 945 | 1.07 | 1,291 |
TODAY averaged 1.361 million A25-54 viewers, leading GMA by +70,000 (+5%) and CBS This Morning by +483,000 (+55%)
- TODAY has now ranked #1 among A25-54 viewers for 119 consecutive weeks (best streak in almost six years) and 135 of the last 136 weeks
- TODAY delivered a 1.13 A25-54 rating, +0.06 points ahead of GMA and +0.40 points more than CBS
- TODAY’s A25-54 viewership increased by +21,000 (+2%) week-over-week as the program increased its leads over both GMA and CBS
TODAY averaged 982,000 A18-49 viewers, +37,000 (+4%) more than GMA and +347,000 (+55%) higher than CBS
- Among A18-49 viewers, TODAY has now posted 139 consecutive weekly wins and has finished #1 in 145 of the last 147 weeks and 156 of the last 160 weeks
- TODAY’s 0.76 A18-49 rating led GMA by +0.03 points and CBS by +0.27 points
TODAY averaged 3.920 million total viewers, leading CBS This Morning by +618,000 (+19%)
- TODAY was the only broadcast to see total viewer growth versus prior week (+138,000, or +4%)
SEASON-TO-DATE
TODAY ranks #1 among A25-54 viewers
- Leads GMA by +174,000 and CBS by +592,000
TODAY ranks #1 among A18-49 viewers
- Leads GMA by +181,000 and CBS by +451,000
TODAY ranks #1 among total viewers
- Leads GMA by +1,000; Leads CBS by +747,000
For more information contact:
Elizabeth Kushel
NBC News
o: (212) 664-1892
c: (917) 943-8076
e: elizabeth.kushel@nbcuni.com
