TODAY Tops GMA in Key Demo for 117 Straight Weeks
TODAY Posts Biggest Week-Over-Week Growth in Key Demo
TODAY is #1 Across the Board Season-to-Date
TODAY Delivers 137th Consecutive Win in A18-49
NEW YORK – March 27, 2018 – TODAY has won the key A25-54 demo for 117 consecutive weeks, its best streak in nearly 6 years. The show was also up across all key demos vs. prior week, posting largest week-over-week growth in A25-54. Season-to-date, TODAY is the number-one morning show across the board, beating the competition in total viewers, A25-54 and A18-49. In addition to taking the key A25-54 demo, TODAY also topped ABC’s GMA in A18-49, marking its 137 consecutive weeks at number-one.
TODAY HIGHLIGHTS:
| Net | HH Rtg |
HH Shr |
P2+ Imps |
P18-49 Rtg |
P18-49 Imps |
P25-54 Rtg |
P25-54 Imps |
| TODAY | 2.94 | 12 | 4086 | 0.85 | 1090 | 1.26 | 1515 |
| CBS THIS MORNING | 2.49 | 10 | 3421 | 0.56 | 718 | 0.80 | 969 |
| GOOD MORNING AMERICA | 3.13 | 13 | 4292 | 0.80 | 1032 | 1.16 | 1400 |
TODAY averaged 1.515 million A25-54 viewers, leading GMA by +115,000 (+8%) and CBS This Morning by +546,000 (+56%)
- TODAY has now ranked #1 among A25-54 viewers for 117 consecutive weeks (best streak in almost six years) and 133 of the last 134 weeks
- TODAY delivered a 1.26 A25-54 rating, +0.10 points ahead of GMA and +0.46 points more than CBS
- TODAY posted its highest A25-54 delivery in 4 weeks
- Versus prior week, TODAY was up the most, +7% (+99,000) vs. GMA +6% (74,000) and CBS +6.5% (+59,000)
TODAY averaged 1.090 million A18-49 viewers, +58,000 (+6%) more than GMA and +372,000 (+52%) higher than CBS
- Among A18-49 viewers, TODAY has now posted 137 consecutive weekly wins and has finished #1 in 143 of the last 145 weeks and 154 of the last 158 weeks
- TODAY’s 0.85 A18-49 rating led GMA by +0.05 points and CBS by +0.29 points
- TODAY posted its highest A18-49 delivery in 4 weeks
TODAY averaged 4.086 million total viewers, leading CBS This Morning by +665,000 (+19%)
SEASON-TO-DATE
TODAY ranks #1 among A25-54 viewers
- Leads GMA by +182,000 and CBS by +603,000
TODAY ranks #1 among A18-49 viewers
- Leads GMA by +191,000 and CBS by +461,000
TODAY ranks #1 among total viewers
- Leads GMA by +15,000; best STD total viewer margin vs. GMA since 2011-12.
- Leads CBS by +759,000
For more information contact:
Elizabeth Kushel
NBC News
o: (212) 664-1892
c: (917) 943-8076
e: elizabeth.kushel@nbcuni.com
