Broadcast Wins Key Demo 135 of Last 138 Weeks
#1 Most-Watched Among A18-49 Viewers for 91 of Last 92 Weeks
Grows the Most Week Over Week in Key Demo & Total Viewers
MARCH 27, 2018 – “NBC Nightly News with Lester Holt” is the #1 most-watched evening broadcast in the key news demo for the week of March 19, according to Nielsen Media Research data.
The broadcast continues its recent dominance in the key demo, averaging 2.1 million A25-54 viewers and beating “ABC World News Tonight” by +142,000 viewers (+7%) and “CBS Evening News” by +443,000 viewers (+27%). “Nightly News” has won the demo 135 out of the last 138 weeks, and bested the competition in week-over-week key demo growth.
“Nightly News” featured an exclusive interview with FBI Director Christopher Wray last week, with never-before-seen portions airing on two separate evenings. NBC News also premiered the original documentary “Hope & Fury: MLK, The Movement and The Media,” narrated by Lester Holt on the network last Saturday evening. Next week, Holt will anchor “NBC Nightly News” live from outside the National Civil Rights Museum in Memphis, Tennessee to commemorate the 50th anniversary of the assassination of Dr. Martin Luther King Jr.
For 91 of the past 92 weeks, “Nightly News” is the most-watched broadcast among A18-49 viewers and, for the week of March 19, averaged 1.4 million, topping ABC by +104,000 viewers (+8%) and CBS by +279,000 viewers (+24%).
8.7 million total viewers tuned in to “Nightly News” for the week of March 19 besting “CBS Evening News” by +1.8 million total viewers (+26%). “Nightly News” posted the most week-over-week total audience growth compared to the competition. Week-over-week, “Nightly News” is up +840,000 viewers (+11%).
“Nightly News” continues as the #1 most-watched evening newscast season-to-date in the key demo, delivering its largest demo lead over CBS in seven seasons.
Follow “Nightly News” on Twitter and on Facebook for the latest.
# # #
Weekly Highlights:
- “Nightly News” averaged 2.1 million A25-54 viewers, outperforming ABC by +142,000 viewers (+7%) and CBS by +443,000 (+27%).
- “Nightly News” has ranked #1 in A25-54 for 135 of the past 138 weeks.
- “Nightly News” averaged 1.4 million A18-49 viewers, topping ABC by +104,000 (+8%) and CBS by +279,000 (+24%).
- Among A18-49 viewers, Nightly News has won 91 of the last 92 weeks.
- “Nightly News” averaged 8.7 million total viewers, beating CBS by +1.8 million (+26%).
Season Highlights:
- “Nightly News” is the #1 evening newscast this season in A25-54 and A18-49
- “Nightly News” holds its largest A25-54 demo advantage over CBS in seven seasons.
Week of March 19 – March 23, 2018:
| Total Viewers | A25-54 Rating | A25-54 Viewers | A18-49 Rating | A18-49 Viewers | |
| NBC | 8.695 | 1.71 | 2.063 | 1.12 | 1.441 |
| CBS | 6.921 | 1.34 | 1.620 | 0.90 | 1.162 |
| ABC | 9.001 | 1.59 | 1.921 | 1.04 | 1.337 |
# # #
ABOUT NBC NIGHTLY NEWS WITH LESTER HOLT
NBC Nightly News with Lester Holt is the most-watched evening newscast in America, providing the very latest on the day’s top stories and going beyond the headlines to add context and analysis to the most pressing issues of our times. NBC Nightly News reaches more than 24 million people every week through its broadcast and millions more through NBCNews.com, the Nightly News app, and social media platforms. Lester Holt is the anchor, and Sam Singal is the executive producer.
# # #
For more information contact:
TJ Ducklo
NBC News
212-664-1913
Rachel Zuckerman
NBC News
212-664-3996
