TODAY Tops GMA in Key Demo for 116 Straight Weeks, Best Streak in Nearly 6 Years
TODAY Wins A18-49 for 136 Consecutive Weeks
TODAY is #1 Across the Board Season-to-Date
TODAY Cuts Total Viewer Gap with GMA by Double Digits
NEW YORK – March 20, 2018 – NBC News’ TODAY was the number-one morning show last week, topping ABC’s “Good Morning America” once again in the key A25-54 demo. TODAY has now won 116 consecutive weeks in A25-54, its best streak in nearly 6 years, and continues to top GMA in A18-49 for 136 consecutive weeks. Season-to-date, TODAY remains the number-one morning show across the board, beating the competition in total viewers, A25-54 and A18-49. Additionally, TODAY has narrowed the total viewer gap with GMA by double digits vs. a year ago and week-to-week.
| Net | HH Rtg |
HH Shr |
P2+ Imps |
P18-49 Rtg |
P18-49 Imps |
P25-54 Rtg |
P25-54 Imps |
| TODAY | 2.78 | 12 | 3,877 | 0.81 | 1,042 | 1.17 | 1,416 |
| CBS THIS MORNING | 2.32 | 10 | 3,218 | 0.50 | 651 | 0.75 | 910 |
| GOOD MORNING AMERICA | 2.89 | 12 | 4,025 | 0.76 | 973 | 1.10 | 1,325 |
TODAY averaged 1.416 million A25-54 viewers, leading GMA by +91,000 (+7%) and CBS This Morning by +506,000 (+56%)
- TODAY has now ranked #1 among A25-54 viewers for 116 consecutive weeks (best streak in almost six years) and 132 of the last 133 weeks
- TODAY delivered a 1.17 A25-54 rating, +0.07 points ahead of GMA and +0.42 points more than CBS
TODAY averaged 1.042 million A18-49 viewers, +69,000 (+7%) more than GMA and +391,000 (+60%) higher than CBS
- Among A18-49 viewers, TODAY has now posted 136 consecutive weekly wins and has finished #1 in 142 of the last 144 weeks and 153 of the last 157 weeks
- TODAY’s 0.81 A18-49 rating led GMA by +0.05 points and CBS by +0.31 points
TODAY averaged 3.877 million total viewers, leading CBS This Morning by +659,000 (+20%)
- TODAY narrowed the total viewer gap versus GMA by 41% compared to prior week and by 17% compared to the same week last season
SEASON-TO-DATE
TODAY ranks #1 among A25-54 viewers
- Leads GMA by +184,000 and CBS by +604,000
TODAY ranks #1 among A18-49 viewers
- Leads GMA by +197,000 and CBS by +465,000
TODAY ranks #1 among total viewers
- Leads GMA by +25,000; best STD total viewer margin vs. GMA since 2011-12.
- Leads CBS by +764,000
For more information contact:
Elizabeth Kushel
NBC News
o: (212) 664-1892
c: (917) 943-8076
e: elizabeth.kushel@nbcuni.com
