TODAY Tops GMA in Key Demo for 114 Straight Weeks, Its Best Demo Streak in Nearly 6 Years
TODAY Wins A18-49 Demo for 134 Consecutive Weeks
TODAY Retains Most Audience Year-Over-Year
NEW YORK – March 6, 2018 – NBC News’ TODAY is currently #1 in total viewers, A25-54 and A18-49 for the 2017-2018 season to date. TODAY also topped the competition in the key A25-54 demo once again for 114 straight weeks, marking its best streak in nearly six years, and won the A18-49 demo for a consecutive 134 weeks. Additionally, Year-over-year, TODAY retained the most audience in both total viewers and the key A25-54 demo, while ABC’s GMA posted double digit declines in both total viewers and A25-54.
TODAY HIGHLIGHTS:
| Net | HH Rtg |
HH Shr |
P2+ Imps |
P18-49 Rtg |
P18-49 Imps |
P25-54 Rtg |
P25-54 Imps |
| TODAY | 3.08 | 12 | 4,237 | 0.83 | 1,067 | 1.25 | 1,503 |
| CBS THIS MORNING | 2.46 | 10 | 3,415 | 0.51 | 655 | 0.75 | 910 |
| GOOD MORNING AMERICA | 3.12 | 13 | 4,265 | 0.74 | 948 | 1.10 | 1,333 |
TODAY averaged 1.503 million A25-54 viewers, leading GMA by +170,000 (+13%) and CBS This Morning by +593,000 (+65%)
- TODAY has now ranked #1 among A25-54 viewers for 114 consecutive weeks (best streak in nearly 6 years) and 130 of the last 131 weeks
- Compared to the same week last season, TODAY increased its advantage over the competition: 73% higher vs. GMA and 4% higher vs. CBS
- TODAY delivered a 1.25 A25-54 rating, +0.15 points ahead of GMA and +0.50 points more than CBS
- GMA -14% vs. prior year in A25-54
TODAY averaged 1.067 million A18-49 viewers, +119,000 (+13%) more than GMA and +412,000 (+63%) higher than CBS
- Among A18-49 viewers, TODAY has now posted 134 consecutive weekly wins and has finished #1 in 140 of the last 142 weeks and 151 of the last 155 weeks
- Versus the same week last season, TODAY’s A18-49 lead over GMA improved by 24%
- TODAY has now ranked #1 among A18-49 viewers for 97 consecutive daily broadcasts
- TODAY’s 0.83 A18-49 rating led GMA by +0.09 points and CBS by +0.32 points
TODAY averaged 4.237 million total viewers, leading CBS This Morning by +822,000 (+24%)
- Versus the same week last year, TODAY reduced GMA’s lead by 94% (-28,000 vs. -486,000 last year) and increased its advantage over CBS by 22% (+822,000 vs. +676,000 last year)
SEASON-TO-DATE
TODAY ranks #1 among A25-54 viewers
- Leads GMA by +192,000 and CBS by +610,000
TODAY ranks #1 among A18-49 viewers
- Leads GMA by +208,000 and CBS by +472,000
- TODAY’s A18-49 lead over GMA is up 2% vs. last season (+208,000 current vs. 204,000 last season)
TODAY ranks #1 among total viewers
- Leads GMA by +47,000; best STD P2+ margin vs. GMA since 2011-12.
- Leads CBS by +774,000
For more information contact:
Elizabeth Kushel
NBC News
o: (212) 664-1892
c: (917) 943-8076
e: elizabeth.kushel@nbcuni.com
