#1 in A18-49 for 34 Consecutive Months
Longest Weekly Key Demo Winning Streak in Over 4.5 Years
FEBRUARY 27, 2018 – “NBC Nightly News with Lester Holt” is the #1 most-watched broadcast in the key demo for the month of February, winning its 32 straight month, according to Nielsen Media Research data.
The broadcast’s winning streak in the demo most valued by news advertisers is its longest in nearly four years, averaging 2.1 million A25-54 viewers this past month, beating “ABC World News Tonight” by +178,000 viewers (+9%) and “CBS Evening News” by +672,000 viewers (+46%).
Now for 34 consecutive months, “Nightly News” is also the most-watched among A18-49 viewers, averaging 1.5 million and topping ABC by +201,000 viewers (+15%) and CBS by +572,000 viewers (+52%).
8.7 million total viewers tuned in to “Nightly News” for the month of February 2018: +1.9 million total viewers (+28%) more than “CBS Evening News.”
For the week of February 19, “Nightly News” was #1 in the key demo for the 88th week in a row, averaging 2.1 million A25-54 viewers and leading ABC by +126,000 viewers (+6%) and CBS by +666,000 viewers (+47%). For 133 of the past 134 weeks, Nightly News was also the most-watched among A18-49 viewers, averaging 1.5 million and topping ABC by +180,000 viewers (+13%) and CBS by +553,000 viewers (+58%).
For the week of February 19, the broadcast aired hours earlier than normal in 25 percent of the country due to Olympic Games coverage; West Coast viewers received the show at 3:30 p.m. Pacific Time and 4:30 p.m. Mountain Time during the entirety of the Games. 8.3 million total viewers tuned in to “Nightly News” last week, beating CBS by +1.7 million viewers (+25%).
“Nightly News” continues as the #1 most-watched evening newscast season-to-date in the key demo, delivering its largest demo lead over CBS in seven seasons.
Follow “Nightly News” on Twitter and on Facebook for the latest.
# # #
Monthly Highlights:
- “Nightly News” averaged 2.1 million A25-54 viewers, outperforming ABC by +178,000 viewers (+9%) and CBS by +672,000 (+46%).
- “Nightly News” has ranked #1 in A25-54 for 32 consecutive months.
- “Nightly News” averaged 1.5 million A18-49 viewers, topping ABC by +201,000 (+15%) and CBS by +527,000 (+52%).
- Among A18-49 viewers, Nightly News is #1 for 34 consecutive months.
- “Nightly News” averaged 8.7 million total viewers, besting CBS by +1.9 million (+28%).
Weekly Highlights:
- “Nightly News” averaged 2.1 million A25-54 viewers, outperforming ABC by +126,000 viewers (+6%) and CBS by +666,000 (+47%).
- “Nightly News” has ranked #1 in A25-54 for 88 consecutive weeks.
- “Nightly News” continues its longest weekly key demo winning streak in over 4.5 years
- “Nightly News” averaged 1.5 million A18-49 viewers, topping ABC by +180,000 (+13%) and CBS by +553,000 (+58%).
- Among A18-49 viewers, Nightly News has won 133 of the last 134 weeks.
- “Nightly News” averaged 8.3 million total viewers, besting CBS by +1.7 million (+25%).
Season Highlights:
- “Nightly News” is the #1 evening newscast this season in A25-54 and A18-49
- “Nightly News” holds its largest A25-54 demo advantage over CBS in seven seasons.
# # #
Week of February 19 – February 23, 2018:
| Total Viewers | A25-54 Rating | A25-54 Viewers | A18-49 Rating | A18-49 Viewers | |
| NBC | 8.288 | 1.71 | 2.069 | 1.17 | 1.509 |
| CBS | 6.619 | 1.16 | 1.403 | 0.74 | 0.956 |
| ABC | 9.260 | 1.61 | 1.943 | 1.03 | 1.329 |
# # #
ABOUT NBC NIGHTLY NEWS WITH LESTER HOLT
NBC Nightly News with Lester Holt is the most-watched evening newscast in America, providing the very latest on the day’s top stories and going beyond the headlines to add context and analysis to the most pressing issues of our times. NBC Nightly News reaches more than 24 million people every week through its broadcast and millions more through NBCNews.com, the Nightly News app, and social media platforms. Lester Holt is the anchor, and Sam Singal is the executive producer.
# # #
For more information contact:
TJ Ducklo
NBC News
212-664-1913
Rachel Zuckerman
NBC News
212-664-3996
