TODAY Is #1 in Total Viewers and All Demos For the Season, Posting Its Best STD Margin Over GMA Since 2011-2012
TODAY Is #1 in Key Demo for 108 Straight Weeks, Its Best Demo Streak in More Than 5 Years
**PLEASE NOTE: Last week’s ratings were significantly impacted by major-market pre-emptions due to weather. Additionally, all three broadcasts were not rated Monday for the Martin Luther King Jr. holiday, further impacting the week’s ratings.
NEW YORK – January 23, 2018 – TODAY is the number-one morning show outright for the season, beating the competition in total viewers, A25-54 and A18-49. The win marks TODAY’s best season-to-date total viewer margin over Good Morning America since 2011-12. TODAY has now won the key demo for 108 straight weeks, (124 of the last 125 weeks), its best demo streak in more than five years.
**Please note: Last week’s ratings were significantly impacted by major-market pre-emptions due to weather. Additionally, all three broadcasts were not rated Monday for the Martin Luther King Jr. holiday, further impacting the week’s ratings.
Additionally, Megyn Kelly TODAY at 9 a.m. posted its best key demo delivery of the season and grew 6% in total viewers from the prior week. TODAY with Kathie Lee and Hoda grew double digits across the board in total viewers, A25-54 and A18-49 versus the previous week.
TODAY HIGHLIGHTS:
| Net | HH Rtg |
HH Shr |
P2+ Imps |
P18-49 Rtg |
P18-49 Imps |
P25-54 Rtg |
P25-54 Imps |
| TODAY | 3.17 | 12 | 4,463 | 0.95 | 1,231 | 1.37 | 1,649 |
| CBS THIS MORNING | 2.78 | 11 | 3,861 | 0.63 | 818 | 0.89 | 1,077 |
| GOOD MORNING AMERICA | 3.26 | 13 | 4,511 | 0.82 | 1,058 | 1.22 | 1,477 |
TODAY is currently #1 in P2+, A25-54, & A18-49 for the 2017-18 season-to-date
TODAY averaged 1.649 million A25-54 viewers, leading GMA by +172,000 (+12%) and CBS This Morning by +572,000 (+53%)
- TODAY has ranked #1 among A25-54 viewers for 108 consecutive weeks (best streak in over five years) and 124 of the last 125 weeks
- TODAY increased by +38,000 week-over-week, reaching its highest A25-54 viewership in since the week of 12/11/2017
- TODAY delivered a 1.37 A25-54 rating, +0.15 points ahead of GMA and +0.48 points more than CBS
TODAY averaged 1.231 million A18-49 viewers, +173,000 (+16%) more than GMA and +413,000 (+51%) higher than CBS
- TODAY had its best A18-49 viewership in five weeks, increasing by +38,000 vs. prior week
- Compared to the same week last season, TODAY’s A18-49 viewership increased by +12,000 and its advantage over GMA was 9% higher
- TODAY’s 0.95 A18-49 rating led GMA by +0.13 points and CBS by +0.32 points
TODAY averaged 4.463 million total viewers, leading CBS This Morning by +602,000 (+16%)
- TODAY increased its total viewership both week-over-week (+102,000) and versus the same week last season (+59,000)
- TODAY’s total viewer gap vs. GMA was 83% narrower than year ago (-48,000 vs. -283,000 last year)
SEASON-TO-DATE
TODAY ranks #1 among A25-54 viewers
- Leads GMA by +174,000 and CBS by +591,000
TODAY ranks #1 among A18-49 viewers
- Leads GMA by +207,000 and CBS by +464,000
TODAY ranks #1 among total viewers
- Leads GMA by +16,000; best STD P2+ margin vs. GMA since 2011-12
- Leads CBS by +726,000
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For more information contact:
Megan Stackhouse
NBC News
e: megan.stackhouse@nbcuni.com
p: 212-664-6205
