TODAY Posts Its 6th Straight Weekly Across-the-Board Win, Its Best Streak Since February-April 2012
TODAY Wins the Key Demo for 106 Straight Weeks, Its Best Streak in More Than 5 Years
TODAY Is #1 Across the Board Season to Date, Posting Its Best STD Margin Over GMA Since 2011-2012
Megyn Kelly TODAY Posts Best-Ever Ratings, TODAY with Kathie Lee and Hoda Posts Best Ratings in More than a Year
NEW YORK – January 9, 2018 – – TODAY was the number-one morning show outright last week topping the competition in total viewers, A25-54 and A18-49. TODAY has been the number-one morning show across the board for six straight weeks, its longest streak since 2/27/2012 – 4/8/2012. TODAY has now won the key demo A25-54 for 106 straight weeks (122 of the last 123 weeks), its best streak in more than five years.
Additionally, Megyn Kelly TODAY averaged its best-ever weekly ratings in both total viewers and A25-54. The show averaged 2.9 million viewers (up 2% vs. prior week), which is the hour’s highest total viewer delivery since March 2017, and 863,000 in A25-54 (up 2%). TODAY with Kathie Lee and Hoda at 10 a.m. posted its best total viewer delivery in more than a year (since 12/26/2016) and its best key demo delivery since March 2017. The 10 a.m. hour was also up 3% in total viewers versus the prior year.
*Please note – TODAY was based on a four-day average due to the New Year’s Day holiday.
TODAY HIGHLIGHTS:
| Net | HH Rtg |
HH Shr |
P2+ Imps |
P18-49 Rtg |
P18-49 Imps |
P25-54 Rtg |
P25-54 Imps |
| TODAY | 3.13 | 13 | 4,465 | 0.91 | 1,172 | 1.31 | 1,576 |
| CBS THIS MORNING | 2.60 | 10 | 3,606 | 0.56 | 716 | 0.78 | 944 |
| GOOD MORNING AMERICA | 3.05 | 13 | 4,276 | 0.75 | 970 | 1.12 | 1,348 |
TODAY finished #1 across-the-board for the sixth consecutive week (longest streak since 2/27/2012 – 4/8/2012).
TODAY won all four rated mornings across-the-board
TODAY is currently #1 across-the-board for the season-to-date
TODAY averaged 1.576 million A25-54 viewers, leading GMA by +228,000 (+17%) and CBS This Morning by +632,000 (+67%)
- TODAY has ranked #1 among A25-54 viewers for 106 consecutive weeks (best streak in over five years) and 122 of the last 123 weeks
- TODAY hit three-week highs in both A25-54 viewership and advantages over the competition (since week of 12/11/2017)
- Week-over-week, TODAY saw the biggest increase among A25-54 viewers (+20%, or +259,000)
- TODAY also improved its A25-54 lead over GMA vs. prior week (23% higher) and vs. the same week last season (21% higher)
- TODAY delivered a 1.31 A25-54 rating, +0.19 points ahead of GMA and +0.53 points more than CBS
TODAY averaged 1.172 million A18-49 viewers, +202,000 (+21%) more than GMA and +456,000 (+64%) higher than CBS
- TODAY had its best A18-49 viewership and leads over the competition in three weeks
- TODAY’s A18-49 advantage over GMA was 29% higher compared to the same week last season
- TODAY’s 0.91 A18-49 rating led GMA by +0.16 points and CBS by +0.35 points
TODAY averaged 4.465 million total viewers, leading GMA by +189,000 (+4%) and CBS This Morning by +859,000 (+24%)
- TODAY ranked #1 among total viewers for the sixth consecutive week (longest streak since 2/27/2012 – 4/8/2012).
- TODAY’s total viewership hit a three-week high, improving +10% (+397,000) versus prior week
- TODAY also had its best total viewer lead over GMA in four weeks (since week of 12/4/2017), 30% higher than the prior week
SEASON-TO-DATE
TODAY ranks #1 among A25-54 viewers
- Leads GMA by +169,000 and CBS by +589,000
TODAY ranks #1 among A18-49 viewers
- Leads GMA by +208,000 and CBS by +470,000
TODAY ranks #1 among total viewers
- Leads GMA by +12,000; best STD P2+ margin vs. GMA since 2011-12
- Leads CBS by +736,000
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For more information contact:
Megan Stackhouse
NBC News
e: megan.stackhouse@nbcuni.com
p: 212-664-6205
