Marks Longest Key Demo Winning Streak in Over Four Years
#1 Most-Watched Among A25-54 and A18-49 Viewers for 126 of Last 127 Weeks
Posts Most Week-Over-Week Total Viewer Growth, Averages Over 10 Million Viewers
JANUARY 9, 2018 – “NBC Nightly News with Lester Holt” is the #1 most-watched evening broadcast in the key news demo for the week of January 1, according to Nielsen Media Research data.
The broadcast continues its winning streak in the key demo, averaging 2.4 million A25-54 viewers and beating “ABC World News Tonight” by +157,000 viewers (+7%) and “CBS Evening News” by +816,000 viewers (+52%). “Nightly News” grew more week over week compared to ABC and CBS and marked the longest key demo winning streak in over four years. Additionally, “Nightly News” posted its highest A25-54 viewer delivery in 52 weeks and improved its week-over-week advantage vs. ABC by 48% (+51,000) and CBS by 55% (+289,000).
For 126 of the past 127 weeks, “Nightly News” is also the most-watched among A18-49 viewers, averaging 1.7 million and topping ABC by +160,000 viewers (+10%) and CBS by +603,000 viewers (+54%). “Nightly News” grew more week over week among A18-49 viewers compared to the competition and posted its highest A18-49 viewer delivery in 50 weeks. Year-over-year, “Nightly News” improved its advantage over ABC by +60% (+60,000) and CBS by +17% (+86,000).
“Nightly News” averaged 10.1 million total viewers, beating “CBS Evening News” by +2.8 million total viewers (+34%) and posting the most growth week over week compared to any other evening broadcast.
“Nightly News” continues as the #1 most-watched evening newscast season-to-date in the key demo, delivering its largest demo lead over CBS in four seasons.
For the week of January 1, “Nightly News” rated for four nights (Jan. 2, Jan. 3, Jan. 4 and Jan. 5) due to the New Year’s holiday.
The broadcast also continues to dominate its competition on social media with more followers on Facebook and a 1.5x advantage in Twitter engagement compared to “CBS Evening News.”
Follow Nightly News on Twitter and on Facebook for the latest.
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Weekly Highlights:
- “Nightly News” averaged 2.4 million A25-54 viewers, outperforming ABC by +157,000 viewers (+7%) and CBS by +816,000 (+52%).
- “Nightly News” has ranked #1 in A25-54 for 81 consecutive weeks.
- “Nightly News” grew more week over week compared to ABC and CBS and marked the longest key demo winning streak in over four years.
- “Nightly News” averaged 1.7 million A18-49 viewers, topping ABC by +160,000 (+10%) and CBS by +603,000 (+54%).
- Among A18-49 viewers, Nightly News has won 126 of the last 127 weeks.
- “Nightly News” grew more week over week among A18-49 viewers compared to ABC and CBS.
- “Nightly News” averaged 10.1 million total viewers, beating CBS by +2.8 million (+34%).
- “Nightly News” grew the most week over week compared to any other evening broadcast.
Season Highlights:
- “Nightly News” is the #1 evening newscast this season in A25-54 and A18-49
- “Nightly News” holds its largest A25-54 demo advantage over CBS in four seasons.
Week of January 1 – January 5, 2018:
| Total Viewers | A25-54 Rating | A25-54 Viewers | A18-49 Rating | A18-49 Viewers | |
| NBC | 10.092 | 1.96 | 2.372 | 1.33 | 1.711 |
| CBS | 7.518 | 1.29 | 1.556 | 0.86 | 1.108 |
| ABC | 10.326 | 1.84 | 2.215 | 1.20 | 1.551 |
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ABOUT NBC NIGHTLY NEWS WITH LESTER HOLT
NBC Nightly News with Lester Holt is the most-watched evening newscast in America, providing the very latest on the day’s top stories and going beyond the headlines to add context and analysis to the most pressing issues of our times. NBC Nightly News reaches more than 24 million people every week through its broadcast and millions more through NBCNews.com, the Nightly News app, and social media platforms. Lester Holt is the anchor, and Sam Singal is the executive producer.
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For more information contact:
Rachel Zuckerman
NBC News
212-664-3996
