Nightly News Holds Biggest Demo Lead over ABC to Start a Season in Three Years
The NBC Broadcast Grows in Total Viewers over Previous Week
Nightly News Ranks #1 among A25-54 and A18-49 for 68 of Last 69 Weeks
NEW YORK (November 22, 2016) – “NBC Nightly News with Lester Holt” ranked #1 in the demo for the week of November 14, averaging 2.2 million A25-54 viewers, leading “ABC World News Tonight” by +229,000 (12%) and “CBS Evening News” by 625,000 (+40%). Season to date, Nightly News holds its best A25-54 lead over ABC to start a season in three years (2013-14).
Among A18-49, Nightly News averaged 1.6 million viewers for the week, topping ABC by +222,000 (+16%) and CBS by + 572,000 (+55%). The NBC News broadcast has ranked #1 in A25-54 and A18-49 for 68 of the last 69 weeks.
Nightly News averaged 8.9 million total viewers for the week, leading CBS Evening News by +1.6 million (+22%). The NBC News broadcast increased +2% week over week and posted its biggest non-Olympics audience since the week of February 29, 2016.
Weekly Highlights:
- Nightly News averaged 2.177 million A25-54 viewers, outperforming ABC by +229,000 (+12%) and CBS by +625,000 (+40%).
- Nightly News has ranked #1 in A25-54 and A18-49 for 68 of the past 69 weeks.
- Nightly News averaged 1.619 million A18-49 viewers, topping ABC by +222,000 (+16%) and CBS by +572,000 (+55%).
- Nightly News averaged 8.9 million total viewers for the week, leading CBS Evening News by +1.628 million (+22%).
Season Highlights:
- Nightly News is having its best A25-54 lead over ABC to start a season in three years (2013-14).
- Versus last season, Nightly News has increased its A25-54 lead over ABC by 39% (+240,000 vs. +173,000 last year).
Week of November 14 – November 18, 2016:
| Total Viewers | A25-54 Rating | A25-54 Viewers | A18-49 Rating | A18-49 Viewers | |
| NBC | 8.885 | 1.81 | 2.177 | 1.26 | 1.619 |
| CBS | 7.257 | 1.29 | 1.552 | 0.82 | 1.047 |
| ABC | 9.046 | 1.62 | 1.948 | 1.09 | 1.397 |
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ABOUT NBC NIGHTLY NEWS WITH LESTER HOLT
“NBC Nightly News with Lester Holt” is America’s most-watched evening newscast, going beyond the day’s headlines to uncover stories of how people’s lives are affected by the world around them. “NBC Nightly News” reaches over 24 million people every week through its broadcast and millions more through NBCNews.com, the “Nightly News” app, and social media platforms. Lester Holt is the anchor and Sam Singal is the executive producer.
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