“NBC NIGHTLY NEWS WITH LESTER HOLT” WINS ACROSS THE BOARD FOR THE WEEK OF JULY 25 AND JULY SWEEP

Nightly News Wins 13th Consecutive Month in the Demo

NBC News Broadcast Wins 36th Consecutive Sweep among Total Viewers

Nightly News Wins Across The Board During The Weeks of the RNC & DNC

Nightly News Ranks #1 among A25-54 and A18-49 for 52 of Last 53 Weeks

NEW YORK (August 2, 2016) – “NBC Nightly News with Lester Holt” ranked #1 across the board for the week of July 25, averaging 7.2 million total viewers, outperforming “ABC World News Tonight” by +31,000 and “CBS Evening News” by +1.15 million. The NBC broadcast also won the July sweep period across the board, delivering its 36th consecutive sweep in total viewers. For July sweep, Nightly News averaged 7.614 million total viewers, +103,000 (+1%) ahead of ABC World News Tonight and +1.275 million (+20%) more than CBS Evening News.

In the demo, Nightly News averaged 1.886 million A25-54 viewers for July sweep, leading ABC by +240,000 (+15%) and CBS by +396,000 (+27%). For the week of July 25, Nightly News averaged 1.748 million A25-54 viewers, leading ABC by +169,000 (+11%) and CBS by +382,000 (+28%). The NBC broadcast averaged 1.232 million A18-49 viewers for the week, topping ABC by +97,000 (+9%) and CBS by +318,000 (+35%). Nightly News has ranked #1 in A25-54 and A18-49 for 52 of the past 53 weeks.

The week included Lester Holt anchoring from the Democratic National Convention in Philadelphia on Monday through Thursday. NBC News’s coverage of the 2016 political conventions topped every broadcast network, across all demos. NBC averaged 4.6 million viewers during its eight nights of primetime coverage (July 18 – 21, July 25 – 28), +31% more than ABC (+1.1 million) and +47% over CBS (+1.5 million). In the news demo, NBC averaged 1.7 million A54-54 viewers, leading ABC by +492,000 (+41%) and CBS by +711,000 (+72%).

Season to date, Nightly News is the #1 evening news program in total viewers, A25-54 and A18-49 viewers. Nightly News has added +5,000 viewers versus last season, while ABC World News Tonight is delivering its lowest demo viewership ever.

Weekly Highlights:

• Nightly News averaged 7.177 million total viewers, leading ABC World News Tonight by +31,000 (+0.43%) and CBS Evening News by +1.148 million (+19%).
• Nightly News has won five of the last seven weeks among total viewers.
• Nightly News averaged 1.748 million A25-54 viewers, leading ABC by +169,000 (+11%) and CBS by +382,000 (+28%).
• Nightly News has ranked #1 in A25-54 and A18-49 in 52 of the last 53 weeks.
• Nightly News was #1 in A25-54 and A18-49 all five evenings.
• Nightly News averaged 1.232 million A18-49 viewers, topping ABC by +97,000 (+9%) and CBS by +318,000 (+35%).

Monthly Highlights:

• Nightly News has won 12 of the last 13 months among total viewers.
• Nightly News has won 13 consecutive months among A25-54 viewers and posted its biggest monthly advantage over ABC since January 2016.
• Among A18-49 viewers, Nightly News has won 15 consecutive months and 105 of the last 106 months (dating back to October 2007)

July Sweep:

• Nightly News averaged 7.614 million total viewers, +103,000 (+1%) ahead of ABC World News Tonight and +1.275 million (+20%) more than CBS Evening News.
• Nightly News won its 36th consecutive sweep among total viewers (dating back to November 2007).
• Nightly News averaged 1.886 million A25-54 viewers, leading ABC by +240,000 (+15%) and CBS by +396,000 (+27%).
• Nightly News won its 5th straight sweep and 6 of the last 7 sweeps among A25-54 viewers
• Nightly News posted its biggest July demo win over ABC since 2012.
• Nightly News averaged 1.316 million A18-49 viewers, +110,000 (+9%) more than ABC and +301,000 (+30%) higher than CBS.
• Nightly News has won 5 consecutive sweeps among A18-49 viewers and 35 of the last 36 sweep periods (since November 2007).
• Nightly News also had its best July A18-49 win over ABC since 2012

Season to Date:

• Season to date, Nightly News is the #1 evening news program in total viewers, A25-54 viewers, and A18-49 viewers.
• Nightly News averages 8.572 million total viewers, +189,000 (+2%) ahead of ABC and +1.451 million (+20%) more than CBS.
• Nightly News averages 2.076 million A25-54 viewers, leading ABC by +196,000 (+10%) and CBS by +431,000 (+26%).
• Nightly News has added +5,000 A25-54 viewers versus last season.
• Nightly News has improved its A25-54 lead over ABC by 188,000 viewers (+196,000 lead this season vs. +8,000 this time last year).
• Nightly News averages 1.491 million A18-49 viewers, outperforming ABC by +170,000 (+13%) and CBS by +371,000 (+33%).
• Nightly News has increased its A18-49 advantage over ABC by 95% versus last season (vs. a +87,000 lead last season).

Week of July 25 – July 29, 2016:

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ABOUT NBC NIGHTLY NEWS WITH LESTER HOLT

“NBC Nightly News with Lester Holt” is America’s most-watched evening newscast, going beyond the day’s headlines to uncover stories of how people’s lives are affected by the world around them. “NBC Nightly News” reaches over 24 million people every week through its broadcast and millions more through NBCNews.com, the “Nightly News” app, and social media platforms. Lester Holt is the anchor and Sam Singal is the executive producer.

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