The NBC Broadcast Tops Total Viewers Four of Last Six Weeks
Nightly News Ranks #1 among A25-54 and A18-49 for 51 of Last 52 Weeks
Holt Also Anchored NBC News’s Top-Rated Primetime Broadcast Coverage of RNC during the Week of July 18
NEW YORK (July 26, 2016) – “NBC Nightly News with Lester Holt” ranked #1 across the board for the week of July 18, averaging 7.6 million total viewers, outperforming “ABC World News Tonight” by +61,000 (+1%) and “CBS Evening News” by +1.47 million (+24%). The NBC broadcast has topped total viewers for four of the last six weeks and ranked #1 among A25-54 and A18-49 for 51 of the last 52 weeks.
In the demo, Nightly News averaged 1.9 million A25-54 viewers for the week of July 18, outperforming ABC by +243,000 (+15%) and CBS by +507,000 (+37%). Nightly News has led ABC by at least 200,000 A25-54 viewers for six consecutive weeks. Nightly News improved its demo lead over ABC by +16% from the week prior. The NBC broadcast averaged 1.32 million A18-49 viewers, topping ABC by +108,000 (+9%) and CBS by +429,000 (+49%). Nightly News has ranked #1 in A25-54 and A18-49 for 51 of the past 52 weeks.
Holt anchored “NBC Nightly News” live from Cleveland during the Republican National Convention on Monday through Thursday. Additionally, he anchored NBC News’s primetime coverage of the RNC. More Americans turned to NBC News for coverage of the 2016 Republican National Convention than any other broadcast television network. According to Nielsen Media Research data, NBC News’s coverage of the 2016 RNC averaged 4.6 million viewers during its four nights of coverage (July 18 – 21), +47% more than ABC (3.1 million) and +53% over CBS (3 million). In the news demo, NBC averaged 1.7 million A54-54 viewers, leading ABC by +600,000 (+55%) and CBS by +786,000 (+86%).
Season to date, Nightly News is the #1 evening news program in total viewers, A25-54 and A18-49 viewers.
Weekly Highlights:
- Nightly News averaged 7.56 million total viewers, leading ABC World News Tonight by +61,000 (1%) and CBS Evening News by +1.47 million (+24%).
- Nightly News has won four of the last six weeks among total viewers.
- Nightly News posted its best demo advantage over ABC in three weeks and over CBS in almost six months (since the week of January 25, 2016).
- Nightly News averaged 1.87 million A25-54 viewers, outperforming ABC by +243,000 (+15%) and CBS by +507,000 (+37%).
- Nightly News has led ABC by at least 200,000 A25-54 viewers for six consecutive weeks.
- Nightly News has ranked #1 in A25-54 and A18-49 in 51 of the last 52 weeks.
- Nightly News averaged 1.315 million A18-49 viewers, topping ABC by +108,000 (+9%) and CBS by +429,000 (+49%).
- Nightly News won all five evenings among A18-49 viewers.
Season to Date:
- Season to date, Nightly News is the #1 evening news program in total viewers, A25-54 viewers, and A18-49 viewers.
- Nightly News averages 8.6 million total viewers, +193,000 (+2%) ahead of ABC and +1.46 million (+20%) more than CBS.
- Nightly News averages 2.1 million A25-54 viewers, leading ABC by +196,000 (+10%) and CBS by +432,000 (+26%).
- Nightly News has seen the biggest gain among A25-54 viewers this season (+9,000).
- Nightly News averages 1.5 million A18-49 viewers, outperforming ABC by +171,000 (+13%) and CBS by +372,000 (+33%).
Week of July 18 – July 22, 2016:
| Total Viewers | A25-54 Rating | A25-54 Viewers | A18-49 Rating | A18-49 Viewers | |
| NBC | 7.561 | 1.57 | 1.869 | 1.04 | 1.315 |
| CBS | 6.090 | 1.15 | 1.362 | 0.70 | 0.886 |
| ABC | 7.500 | 1.37 | 1.626 | 0.95 | 1.207 |
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ABOUT NBC NIGHTLY NEWS WITH LESTER HOLT
“NBC Nightly News with Lester Holt” is America’s most-watched evening newscast, going beyond the day’s headlines to uncover stories of how people’s lives are affected by the world around them. “NBC Nightly News” reaches over 24 million people every week through its broadcast and millions more through NBCNews.com, the “Nightly News” app, and social media platforms. Lester Holt is the anchor and Sam Singal is the executive producer.
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For more information contact:
Jake Urbanski
NBC News
o: (212) 664-3211
c: (646) 823-2133
e: jake.urbanski@nbcuni.com
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ABOUT NBC NEWS
More Americans watch NBC News than any news organization in the world. NBC News is a global leader in news across all broadcast and digital platforms. Its leading and award-winning television news broadcasts include NBC Nightly News with Lester Holt, TODAY, Meet the Press, and Dateline, as well as primetime specials and breaking news reports. The rapidly-growing NBC News Digital Group, along with the SiriusXM TODAY Show Radio channel, provide continuous content to consumers wherever they are, whenever they want it. NBC News also operates Peacock Productions, an award-winning in-house production company, and the NBC NewsChannel affiliate news service.
NBC News is part of the NBCUniversal News Group, a division of NBCUniversal, which is owned by Comcast Corporation. For more information about NBCUniversal, please visit www.NBCUniversal.com.
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