Nightly Is #1 in Demo for Over 10 Straight Months
Nightly Is #1 Across the Board for 14th Consecutive Week
Nightly Continues Strong Across-The-Board Growth Year Over Year
NEW YORK (May 17, 2016) – “NBC Nightly News with Lester Holt” was the #1 evening newscast across the board again last week, averaging 8 million total viewers for the week of May 9-13, 2016. Nightly averaged 1.879 million A25-54 viewers, outperforming ABC by +218,000 (+13%) and CBS by +345,000 (+22%), marking the NBC broadcast’s widest demo margin over ABC in seven weeks (since week of March 21, 2016).
Nightly has been #1 in total viewers for 14 consecutive weeks and 44 of the 47 weeks since Holt was named anchor. Among the A25-54 demo, the NBC broadcast has been ranked #1 for 42 consecutive weeks and over 10 straight months. Among A18-49 Night has been #1 for 42 consecutive weeks and over 12 straight months. Season to date, Nightly is the #1 evening news program in total viewers, A25-54 and A18-49 viewers.
Versus the same week last season, America’s most-watched evening newscast posted the largest audience gains in total viewers (+4%, or +285,000) and A25-54 viewers (+4%, or +65,000) while also increasing in A18-49 viewers (+2%, or +27,000).
Weekly Highlights:
- Nightly averaged 7.954 million total viewers, +193,000 (+2%) ahead of ABC World News Tonight and +1.186 million (+18%) more than CBS Evening News.
- Nightly averaged 1.879 million A25-54 viewers, outperforming ABC by +218,000 (+13%) and CBS by +345,000 (+22%).
- Nightly has ranked #1 in A25-54 and A18-49 for 42 consecutive weeks and 46 of the 47 weeks since Lester Holt officially became anchor.
- This was Nightly’s widest demo margin over ABC in seven weeks (week of March 21, 2016).
- Nightly won all five evenings among A25-54 viewers.
- Nightly averaged 1.320 million A18-49 viewers, topping ABC by +141,000 (+12%) and CBS by +258,000 (+24%)
- Versus the same week last season, Nightly posted the biggest gains in total viewers (+4%, or +285,000) and A25-54 viewers (+4%, or +65,000) while also increasing in A18-49 viewers (+2%, or +27,000).
Season to Date:
- Season to date, Nightly is the #1 evening news program in total viewers, A25-54 viewers, and A18-49 viewers.
- Nightly averages 8.855 million total viewers, +268,000 (+3%) ahead of ABC and +1.493 million (+20%) more than CBS.
- Nightly is the only evening news program with year-over-year growth among A25-54 viewers this season.
- Nightly has widened its A25-54 lead vs. ABC by 196,000 viewers versus last season (+199,000 lead this season vs. a +3,000 lead this time last year).
- Nightly averages 1.547 million A18-49 viewers, outperforming ABC by +192,000 (+14%) and CBS by +389,000 (+34%)
- Nightly has more than doubled its A18-49 advantage over ABC versus last season (up 106% vs. a +93,000 lead last season)
Week of May 9-13, 2016:
| Total Viewers | A25-54 Rating | A25-54 Viewers | A18-49 Rating | A18-49 Viewers | |
| NBC | 7.954 | 1.58 | 1.879 | 1.04 | 1.320 |
| CBS | 6.768 | 1.29 | 1.534 | 0.84 | 1.062 |
| ABC | 7.761 | 1.40 | 1.661 | 0.93 | 1.179 |
For more information contact:
Jake Urbanski
NBC News
212-664-3211
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ABOUT NBC NIGHTLY NEWS WITH LESTER HOLT
“NBC Nightly News with Lester Holt” is America’s most-watched evening newscast, going beyond the day’s headlines to uncover stories of how people’s lives are affected by the world around them. “NBC Nightly News” reaches over 24 million people every week through its broadcast and millions more through NBCNews.com, the “Nightly News” app, and social media platforms. Lester Holt is the anchor and Sam Singal is the executive producer.
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