NEW YORK (May 10, 2016) – “NBC Nightly News with Lester Holt” ranked #1 across-the-board for the week of May 2-6, 2016, averaging 8 million total viewers for the week. Nightly averaged 1.9 million viewers in the key A25-54 demo, outperforming ABC by +178,000 (10%) and CBS by +383,000 (+25%), while winning all five evenings among A25-54 and A18-49 viewers.
Versus the same week last season, America’s most-watched evening newscast posted the largest audience gains in A25-54 viewers (+9% or +160,000) and A18-49 viewers (+13% or +148,000), while also adding +432,000 total viewers (+6%).
Nightly has been #1 in total viewers for 13 consecutive weeks and 43 of the 46 weeks since Holt was named anchor. Among the A25-54 and A18-49 demos, the NBC broadcast has been ranked #1 for 41 consecutive weeks. Season-to-date, Nightly is the #1 evening news program in total viewers, A25-54 and A18-49 viewers.
Weekly Highlights:
- Nightly averaged 8.001 million total viewers, +83,000 (+1%) ahead of ABC World News Tonight and +1.326 million (+20%) more than CBS Evening News.
- Nightly won all five evenings among A25-54 and A18-49 viewers.
- Nightly averaged 1.892 million A25-54 viewers, outperforming ABC by +178,000 (+10%) and CBS by +383,000 (+25%).
- Nightly averaged 1.331 million A18-49 viewers, topping ABC by +95,000 (+8%) and CBS by +297,000 (+29%).
- Versus the same week last season, Nightly posted the largest demo growth among A25-54 viewers (+9%, or +160,000) and A18-49 viewers (+13%, or +148,000) while also adding +432,000 total viewers (+6%).
- The NBC broadcast is #1 in A25-54 and A18-49 viewers for 41 consecutive weeks.
Season-to-Date:
- Season-to-date, Nightly is the #1 evening news program in total viewers, A25-54 viewers and A18-49 viewers.
- Nightly averages 8.884 million total viewers, +270,000 (+3%) ahead of ABC and +1.502 million (+20%) more than CBS.
- Nightly averages 2.152 million A25-54 viewers, leading ABC by +198,000 (+10%) and CBS by +444,000 (+26%).
- Nightly is the only evening news program with year-over-year growth among A25-54 viewers this season (+13,000).
- Nightly has widened its A25-54 lead vs. ABC by 195,000 viewers versus last season.
- Nightly averages 1.554 million A18-49 viewers, outperforming ABC by +194,000 (+14%) and CBS by +393,000 (+34%).
- Nightly has more than doubled its A18-49 advantage over ABC versus last season (up 104% vs. a +95,000 lead last season).
Week of May 2-6, 2016:
| Total Viewers | A25-54 Rating | A25-54 Viewers | A18-49 Rating | A18-49 Viewers | |
| NBC | 8.001 | 1.59 | 1.892 | 1.05 | 1.331 |
| CBS | 6.675 | 1.27 | 1.509 | 0.82 | 1.034 |
| ABC | 7.918 | 1.44 | 1.714 | 0.97 | 1.236 |
For more information contact:
Jake Urbanski
NBC News
o: (212) 664-3211
c: (646) 823-2133
e: jake.urbanski@nbcuni.com
# # #
ABOUT NBC NIGHTLY NEWS WITH LESTER HOLT
“NBC Nightly News with Lester Holt” is America’s most-watched evening newscast, going beyond the day’s headlines to uncover stories of how people’s lives are affected by the world around them. “NBC Nightly News” reaches over 24 million people every week through its broadcast and millions more through NBCNews.com, the “Nightly News” app, and social media platforms. Lester Holt is the anchor and Sam Singal is the executive producer.
# # #
